Fellow Consulting AG and NetBreeze GmbH integrate Web Monitoring in the CRM

Aug. 18, 2010 - PRLog -- Munich, august 2010 – The Fellow Consulting AG, CRM solutions provider with headquarters in Munich, in cooperation with NetBreeze, technology pioneer for semantic web analytics from Duebendorf near Winterthur in Switzerland developed a solution that enables the visualization and usage of semantic web analysis in the CRM.

With the ever growing importance of Internet content, it becomes more and more impossible to control this flood of information, much less to use it then. Semantic technologies help to make the huge amount of unstructured information usable.

Especially in the CRM environment, the comprehensive knowledge of their customers is a critical success factor for businesses. Using semantic technologies in CRM helps companies to know their customers better and be able to target their customers well-directed. Both in private and corporate clients’ area.

The component Reputation Management enables to systematically utilize information from various data sources (Internet, news services, Twitter, social media, RSS feeds and many more) in CRM to complete the customer profile. This allows users to gather specific information about the customer before getting in touch, having the most up-to date information by using the most current and complete data sources. Even company internal information sources can be connected in order to integrate the company’s own data sources.

The Fellow Consulting AG which is based in Munich is an approved technology and solution partner in Customer Relationship Management (CRM). With one of the most experienced teams of Oracle/Siebel certified consultants in Germany and Europe, Fellow Consulting supports numerous customers of various industries and sizes from concept to implementation of their CRM projects. Based on the established experience of the company's consultants, Fellow develops cutting edge products like the CRM 2.0 toolset CRM-Gadget (www.crm-gadget.com), the Oracle CRM On Demand offline client CRM Gadget ² Go (http://desktop.crm-gadget.com) and the ideas management tool Ideas On Demand (http://www.ideasondemand.net). For more information about our tools please visit http://www.fellow-consulting.de/english/solutions/.

The Netbreeze GmbH which is based in Duebendorf (Switzerland) is one of the leading providers of semantic Web- and Social Media Monitoring Systems since 1999. An experienced consulting team supports enterprise customers as well as small and medium size businesses with integrating Web- and Social Media information in their business processes. The NetBreeze Navigator supports the customers in the various processes like crisis communication, campaign tracking, customer service, lead generation, key account management or product development. http://www.netbreeze.ch/de/anwendungen.html.