Established Maltese developer, Club Malta, chooses Merlin Software as its technology provider

Aug. 16, 2010 - PRLog -- Located in Xemxija Bay in Malta, Club Malta’s Porto Aparthotel resort overlooks the picturesque St Paul’s Bay and provides stylish and comfortable apartment and hotel style accommodation with a wide range of leisure facilities. The resort has sold timeshare fixed weeks and, more recently, RCI Points and has owners located throughout Europe. The resort team undertakes a variety of marketing activities to generate sales tours. This includes on site programmes targeting guests staying at the hotel. The resort also successfully undertakes outbound telemarketing from its call centre located at the resort using the latest VOIP technology. The focus is generating “flybuy” tours from the UK.

Owner Joseph Sammut explained “Our outbound telemarketing programme is essential to our overall marketing plan so we needed software that not only provided our leads in an accessible, easy to use format for our telemarketers to call, but also tracked what happened to them and then automatically sent out e-mail communications based on the results of each call. Merlin enables us to do this and has not only cut our administration time in half but means that we can really get more from each lead. As we know the status of each lead, we can build new marketing cascades and pull in these leads to market to them at a later date. Merlin understood our business and being the only truly internet based software solution was just the icing on the cake”.

The Club Malta team will use Merlin for all aspects of its operation including appointments, tour tracking, sales contracts, ownership tracking, reporting and accounting. All modules are fully integrated and as such every financial transaction is automatically written into the correct accounts. “As a qualified accountant I am impressed at the accounting and back office module. And as we operate in a variety of currencies, the multi currency functionality of Merlin is especially impressive. Indeed, the deeper I look into Merlin the more impressed I become. We are certainly at the forefront of technology for our business and, more importantly, for our clients.

From fixed week timeshare resorts and points clubs to fractional and private residence clubs, Merlin’s software functionality provides a single software solution for today’s resort business. Developed as state-of-the-art Business Application Software, Merlin is web based and served across the internet. Users can access their accounts securely via a web browser from anywhere, at any time without the need of expensive or complicated hardware installations.

Merlin’s interactive functionality allows companies to integrate the software with their current websites for online bookings, rentals and payments. Members can transact in real time with their management company, accessing the same data and with all activities written back directly into Merlin.

Merlin, the leading industry online software provider, delivers software directly to users through the internet using the new technology of Cloud Computing. According to chief software developer Mike Pnematicatos “Merlin is resource light, incredibly intuitive and allows unlimited users and multiple locations to access the software securely in real time from anywhere in the world. It enables resorts and hotels to benefit from time and cost savings - yet still be at the cutting edge of internet technology.”

Contact details
For more information on Merlin Software for Vacation Ownership contact Mike Ashton by e-mail at mikea@quickmerlin.com  or visit www.quickmerlin.com to arrange a full demo.

For more information on Club Malta please contact Joseph Sammut at: joseph@clubmalta.net

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Developed by Mike Pnematicatos with 25 years’ experience in vacation ownership, Merlin is the complete software solution for resorts. It is web-based, highly interactive and includes property managment, sales, marketing and accounting functionality.