Telecom Cost Reduction Using GSM Gateways

Aug. 9, 2010 - PRLog -- GSM GATEWAYS – A RARE AND VERY REAL OPPORTUNITY TO SAVE MONEY AND INCREASE RESILIENCE

“We can save you 30% on your phone bills...” is something that most Office and IT managers will hear at least once a week from eager, enthusiastic cold callers. “How can you when you haven’t even seen our bill!?” would be an apt and justified response...

The regularity of such savings based claims makes my job particularly difficult in differentiating this article from the traditional “save you money on your phone calls” type pitch – but I implore you to think of GSM Gateways as an entirely different cost reduction proposition.

It is true that the single biggest driver for businesses implementing them is to save money on telecoms, I can’t get away from that, but the savings are HUGE (more than 50%) when compared with a traditional rate reduction.

But they also don’t cost anything to implement; they provide another method of communicating with your clients and employees and they make your telecoms infrastructure more robust and resilient!

WHAT DEMAND DO THEY MEET?

In today’s world, a person’s accessibility and their ability to communicate freely is of upmost importance. Technologies such as mobile phones, email-on-the-go and instant messaging has meant that as consumers or in business, we all expect to be able to communicate with each other quickly and easily.

This has led to a dramatic increase in the use of mobile phones in the UK which can be very expensive to call from an office landline.

CURRENT PROBLEMS
Calling a mobile from a landline is often 80% more expensive than calling a landline. This is because the networks demand a high connection fee for the call to pass from the landline (PSTN) network to the mobile (GSM) network.

Consequently, even if your calls to mobiles make up only 20% of your calling profile, it’s possible that the costs will equate to 80% of your telephone bill.

THE SOLUTION
We are able to significantly reduce the cost of calling mobiles through the use of GSM Gateways. We convert the expensive landline-to-mobile call, into a mobile-to-mobile call. This effectively removes the landline “middle-men” from the equation and therefore the cost is reduced. In short, we are confident of saving 5p per minute against your current landline rate.

AND NOW FOR THE REALLY INTERESTING BIT...

SMS FUNCTIONALITY
We are able to configure our solution to also give you the ability to send SMS messages from your computer network. Whether from an email client such as Microsoft Outlook or a bespoke CRM package, the ability to communicate with customers and contracts via SMS will give added levels of client service to your organisation.
ADDED RESILIENCE
Our solution will also provide added resilience in the event of a problem with your telephone lines. In an emergency, we are able to route all calls via our solution thus giving you peace of mind that your business can continue to operate even if your main telephone lines fail.  

NO IMPACT ON YOUR EXISTING LANDLINE/CALLS CONTRACTS

The technology only focuses on the calls spent calling from landlines to mobile – and therefore doesn’t impact on any other contractual obligations you might have with your landline provider.

Our experience in implementing gateways means that we are completely comfortable in offering a free trial of the technology in order to satisfy any reservations you might – without you having to make any official commitment.

For more information on reducing the cost of your telecoms call 0845 279 7667.

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CostController is a free to use buying group, which provides cost reduction consultancy to businesses and non profit organisations. http://www.cost-controller.co.uk