Linen Club is Launching Model of the Month Campaign on Facebook

July 30, 2010 - PRLog -- Linen Club, a unit of Aditya Birla Nuvo, is no stranger to the crème de la crème of fashion designers and fashion followers across the globe. Fashion models strutting the ramp in designer linen every now and then shows the fabric holds the top position when it comes to fashion, style, and, of course comfort. Now, Linen Club with the ‘Model of the Month Campaign’ gives the opportunity to all the wannabe fashionistas to wear Linen and make others crave for Linen.
The one month long campaign will run from 1 August on the Linen Club’s Facebook page. To participate in the campaign one has to be a member of the page and get snapped in a trendy and cool linen outfit and upload the picture on the Linen Club’s Facebook page.
However, the campaign is not all about taking snaps wearing an exquisite Linen outfit. Linen Club is not looking for mannequins. The message behind the campaign goes deeper – who we are is what we choose to wear. The participating members have to tag their snaps with a message telling how Linen attires define their personal style or how wearing Linen reflects their persona.
The picture and the theme that gets the highest number of tags, comments and likes will be declared as the winner and the participant will be the model of the month.

For more info please visit: http://www.linenclub.org/
                                               http://www.facebook.com/LinenClub

# # #

Jaya Shree Textiles, a unit of Aditya Birla Group, was first to introduce Linen to the Indian sub- continent in 1949. Since then, Vigorous tapasya, learning and suffusion of European technology have crowned us with the craft to produce world class Linen.

Linen Club Fabrics are made from state of art, European technology right from spinning to finish fabrics.

The raw material that goes into making Linen Club Fabrics comes from France and Belgium.

Linen Club uses imported advanced technology matching its spinning functions.

Renowned Italian designers Mario Talli Nencioni and Raffaela Palmieri are at the helm of leading and inspiring creative design team.

We always strive to keep our customers updated with the latest in fashion in terms of design, colour, and new1 product developments.