Having a top 10 position on Google

July 9, 2010 - PRLog -- Search Engines are the way in which 90% of people find the resources they need on the internet;

Google’s share of searches in Canada is over 75% on most measures;

The Google brand was rated the world’s most powerful in the last annual Millward Brown survey;

84% of searchers never make it past the bottom of page two of Google’s results before finding one they like;

65% of people never click on paid (or ‘sponsored’) results, preferring one of the ‘organic’ results instead.

What do you want to be top on Google for? Many people have ambitions that are too limited. For example, they only want to be top for the name of their business (which is pretty easy for most). The real prize is to attract searchers looking more generally for services that your business offers (i.e. leads rather than prospects).

The key is to thoroughly research (a) the key phrases that people most often use to find what you offer (keyword popularity), and (b) the number of competing pages on Google which also rank for that phrase (keyword competition). By merging these two data sets, you can identify “phrases that pay”, where the demand is relatively high but the supply of competing choices relatively low; “holes in the market”.

Many businesses use the Google Adwords Program to pay for positions. This has turned Google into one of the world’s biggest advertising companies! However, a paid advertisement is very much like renting a car. Once you stop the payments, the ads disappear. By contrast, a well-run organic campaign is like buying a car; the investment may be large (particularly in time) but the benefits continue long into the future.

About Fresh Traffic Group

Fresh Traffic is an international online marketing and web optimization company with offices in Toronto, Vancouver & Winnipeg, Manitoba, Canada. We work with dozens of national and international client companies to bring their marketing strategies and dreams to life. Fresh offers a wide variety of services including Online Marketing, Search Engine Optimization, Campaign Management and Web Hosting. Call Today for a FREE QUOTE (1) 204.942.4200