Victoria Beckham Appointed Creative Design Executive for Range Rover

July 7, 2010 - PRLog -- The Orangery, Kensington Palace, London – July 2010

Gerry McGovern, Land Rover and Range Rover Design Director, has appointed Victoria Beckham as his new Creative Design Executive. The announcement was made at the 40th birthday celebrations of the Range Rover brand, at The Orangery, Kensington Palace.  

"Victoria Beckham is a talented British fashion designer and is extremely knowledgeable about great design and trends," said Gerry McGovern.  "Victoria understands luxury products - she is a Range Rover fan and has been a Range Rover owner for many years. Her fashion business is now in its third year and her designs are loved by critics and bought by many of the most stylish women in the world. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience."

Speaking at Range Rover's 40th anniversary celebrations, Victoria Beckham said: "This is a very exciting collaboration. The classic British heritage of Range Rover and the effortless style, quality and beauty is something I truly admire and also what I hope to achieve with my own brand.  I am honoured to take on this role and be part of the creative team."

Gerry's design team will be collaborating with Victoria Beckham on future special edition Range Rover design projects, starting with a Special Edition Range Rover Evoque.

Tim Krieger
Marketing and Public Affairs Manager
Land Rover Australia
Phone: +61 2 9020 1505
Email: tkrieger@jaguarlandrover.com

James Scrimshaw
Public Affairs Department
Land Rover Australia
Phone: +61 2 9020 1773
Email: jscrimsh@landrover.com
Website: http://www.landrover.com/au/en/rr/

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Land Rover Australia manufactures authentic 4x4s, SUVs and 4WDs that represent true 'breadth of capability' across the entire model range. The new Range Rover Evoque will now define the compact SUV sector, as the Range Rover Sport, and Range Rover Vogue already define the world's 4WD SUV sectors. 78% of the total Land Rover model range is exported to over 140 countries and Land Rover employs 9,500 people worldwide and supports a further 40,000 jobs in the supply chain.