How to Use Social Media to Automate Leads and Drive Sales

June 15, 2010 - PRLog -- Join Doug Richards, as he shares with us the secrets of selling using social media. This webinar will cover the “Social-to-Lead” process, a skill that every sales professional needs to survive in today’s world of Web 2.0. The sales cycle used to be a lengthy process of dial after dial, and massive email blasts. With social technology we can now stop chasing sales opportunities and instead start reacting to buying signals. To create a social-to-lead machine, the social sales professional must rethink their selling methods and focus on optimizing new “pull” strategies to replace traditional “push” methods.

   * WHAT ATTENDEES WILL LEARN
         o  How to use social media to generate leads and increase sales
         o 3 keys to mastering social technology
         o How to create a “Social-to-Lead” machine
         o What you need to do to get started today.

   *  WHO SHOULD ATTEND
         o   This webinar is designed for anyone interested in learning more about how to use social media to drive sales! Attendance Bonus: Five attendees will receive a $25 Amazon gift card!

   * PRESENTER NAMES & BIOGRAPHIES
         o Doug Richards Social Business Evangelist Doug first started working with web technology in 1993. In early 2000, he continued to push the boundaries of online development for the Sprint University of Excellence. During his tenure he became an evangelist for Flash. In 2003 he presented "Selling the Value of In-House Design" to the HOW Design conference to illustrate the power of social design as a training tool. In 2004 he left Sprint and spent the next few years on the launch teams of start-ups, or as a sales and process consultant. Over those 5 years, he's spent thousands of hours researching social media trends and he now applies that accumulated knowledge to his role as a Social Media Educator at Centriq Training.

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