Microsoft/Apple partnership: A great case study, Biz Coach

June 7, 2010 - PRLog -- Microsoft’s search partnership with Apple on the iPhone 4 is another victory for the technology company, according to Seattle Biz Coach Terry Corbell, who says it's an excellent case study for marketing students.

“At the Worldwide Developers Conference in San Francisco, Apple CEO Steve Jobs’ keynote speech introducing the iPhone’s facelift was big news,” he writes. “The buzz leading up to the rollout was deafening. Any time Mr. Jobs makes a presentation, it’s exciting for Apple aficionados.”

Mr. Corbell says the big news was supposed to be all about Apple when Mr. Jobs unveiled the new-look iPhone 4. With 16GB and 32GB capacities, it’s priced at $199 and $299, respectively. It’s 25 percent slimmer than its predecessor. It has twice the picture resolution, and has a computing brain with video-chat function. It will be sold in 88 nations.

“As expected, Google is the iPhone’s default search engine,” he writes. “But wait, here’s some surprising news – a big secondary angle is that Bing is a search option on the iPhone. Now we know why we’ve heard rumblings in recent weeks about meetings between Apple and Microsoft.”

Mr. Corbell salutes Microsoft on its prowess in forming strategic partnerships to reach users of computers.

“Indeed in its first year, Bing also scored by being the search engine for Facebook and Verizon phones,” he adds. And I’m not certain it’s getting full credit for its successes,”

He explains why Bing is an excellent challenge for Google, which benefits Internet consumers, at http://www.bizcoachinfo.com/archives/3692.

As The New York Times referred to him in "Been There... Done That... Here's How", Mr. Corbell has more than 30 years experience as a profit professional and business-performance consultant.

He is also published online at the Money News page of CBS-TV Seattle affiliate, KIRO – the “National 2009 Edward R. Murrow Winner for Overall Excellence.”

His Biz Coach site was developed by Solid Technology, http://www.solidtechnology.com, in Portland, OR.

He is an entertaining public speaker who engages his audience. His seminars are highly interactive, informative and fun. Each person in the audience feels Mr. Corbell is talking with them, not at them. He often draws upon his experiences in business and broadcasting and to explain his principles.

His full-range of results-oriented training seminars and classes include:

- The Seven Steps to Higher Sales
- Finance for Non-Financial Employees
- Generating Profits in Customer Service, Sales and Teamwork
- Managing for Success & Developing Leadership
- Harassment: How to Avoid the EEOC Crosshairs
- Creating Change and Managing Growth

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Biz Coach Terry Corbell is a business-performance consultant and profit professional. As a longtime media columnist, he publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.