Why digital signage (retail Electronic Signage) is the latest poster boy of Advertising

May 31, 2010 - PRLog -- Sign makers are now moving towards electronic signage. This is entirely different from conventional print media. Now sign designers are developing from being just printers to moving on to becoming multimedia producers. . It’s a complete paradigm shift for the sign designers as sign design adapts to electronic signage. In multimedia the creative content of the sign is made up from video monitors and pixels. This new media age uses plasma screen or large LCD’s instead of a poster display case with a backlit or front-lit
Now the digital sign makers combine audio visual skills with the electronic distribution of the concluding messages with the help of a sole or a sequence of video screens which are placed strategically in changeable locations. This makes them full service integrators. The digital signage has only marked its beginning with the introduction of video monitors as a substitute for print posters.
Communications medium signage is also evolving. The phase is transitioning from analogue to digital. In digital now a sign now does many things in sequence as the customer requirements dictate. A digital sign can be interactive and permits the content of the sign to alter on a long-lasting base. The digital sign content can be electronically transmitted. Graphic animations or full motion video can also be supported by this.
Digital signage is useful for its implied messages too. Following have all become messages for the vendor which permits them to easily present themselves to provide every minute contact on everyday basis with their customers:
•   Sales promotion announcements
•   Brand loyalty
•   Product info
Let’s take a look at the electronic signage prospective in addition to how the present sign design community is getting transformed into the then niche of evolution of sign design.  Below mentioned are two noticeably dissimilar hardware providers of digital signage.
First is Active Light, situated outside of Seattle, Washington
This is a value-added distributor of electronic advanced display products. These are chiefly LCD monitors and plasma for electronic signage condition. To introduce digital signage we made an effort to partner with exhibitors of trade show, travelling show, museum and finally extended our links with transportation and advertising companies.

A Sign is a Sign
Electronic signage is a case of both old and new. The old thing is that the intent of signage has not altered since the beginning.
Audio Video Innovations
This company has developed a pioneering digital video sign product with a seven-inch display screen. According to AVI National Sales Manager, John Thompson this product is the invention of Digital Associate. This is due to the fact that in paying attention to the retail business market, we developed sensitivity towards their interests to use novel video formats. This also combines with the reality that there is a new generation of customers which when enforced to make a buying conclusion wants information on the product now.
Due to this AVI devoted its assets in creating the Digital Associate as a novel arrangement of visual appearance. This Associate was shaped up both for commercial and retail use. The debut of the Digital Associate was made at Chicago's Global Shop, 2003. This was an international conference and trade show committed to visual merchandising for retail trade markets. Ever since no less than two dozen national companies, have obtained test units to assess its capability for their exact products.
For many reasons AVI's Digital Associate is unique. Today we are in a world where bigger is better; the display system is –
•   Fundamentally a small screen,
•   MPEG 1or MPEG 2 audio-video playback machine.
•   A seven-inch LCD display screen,
•   a matched pair of miniature stereo speakers
•   Operated by a 32-bit microprocessor.
•   The device was produced as a point of purchase arrangement machine and was small made to make an additional close association with the customer.
•   The device is made small to take up less retail space in a way that it does not outshine the products that it’s trying to endorse.
•   The Design Associate has no moving parts to break or wear out.
•   Audio-video data comes from a Compact Flash memory card.
•   The Flash cards have a visual quality of a minimum of MPEG 1,
•   The flash cards are very adaptable
•   The flash cards range from 64 MB to 1GB storage capability
•   AVI was able to satisfy more than a few significant objective to influence its achievement as a value-added digital sign system answer
•   Amongst these objectives the primary was affordability. The device is rationally small and visually functional and hence it became cost effective, for both consumers and us. The range of Digital Associate ranges from $600.00 - $1000.00 USD per unit. The pricing depends also on how much customization of the machine has been done and also on the number of units bought in bulk.
•   The device comes with a five year warranty
•   Another feature is the adaptability of the device to dissimilar sized electronic screens. The unit is available as a standalone playback unit when bigger is more significant. This allows content to be viewed on an outside display device, like plasma screen or projector.

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Resus offer forward thinking advertising solutions in a forward thinking world. Http;//www.resusdigitalsignage.com