Irish Entrepreneur - Boosting Sales Online as an Entrepreneur

May 26, 2010 - PRLog -- In our quest to seek out the most relevant and potentially enriching information for our readers, we identified this dynamite article below, shares Gary McGeown of the Irish Entrepreneur Superconference - http://LifeLastingSuccess.com

"Just because Dominos Pizzas made over £23 million in online sales in the first quarter of 2010 doesn’t mean that you will, but it does prove that there is an ever increasing fortune to be made online. Here are the top four reasons why online ventures falter.

1 No website: A bad website is better than no website so if you ever hope to make money online, you need to invest in this core asset.

2 A lack of purpose, structure and focus: Here are some pointers – for most businesses the starting point for an online presence is lead capture. In a nutshell, you want to be incentivising visitors to your website to give you their name and email address, and maybe telephone number so you can follow up, build a relationship, market and make sales. It’s
also essential to display your contact details on the first page of your website, and not hidden 10 pages back as these days, people use Google like the Golden Pages and if they want to contact you, you’ll be more successful if you make it easy for them.

3 No visitors: Setting up a website is like fitting out a shop – unless you get visitors through the door that you can turn into customers, the fit out website set-up expense was a waste of
time and money. Figure out what type of marketing you’re going to use to attract visitors.

http://www.youtube.com/watch?v=JBIZ95wwAuw



4 No email follow-up: Always remember that “the fortune is in the follow up.” By taking people’s name and email addresses on your website, you’re building a list of prospects that you can continue to market and make sales to for the foreseeable future, and email is virtually free compared to any other form of media that brings you to your target market."

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