Cridon defined requirements for "The female Internet"

May 20, 2010 - PRLog -- Women are responsible for over 80% of all consumers spending : they buy almost all household goods and influence every major private investment substantially. Also they are often the main earners in a household (34% of all German households  have female main earners).

For some years now, companies have tried to better address women by changing their products or their presentation. Experience is positive even if companies with many regular male customers need to make sure they keep them.

We believe that most products and services in the internet world do not cover women behavior sufficiently. Women use the internet nowadays as intensively as men do, but they use it differently. Most product managers are male, however. The purpose of this white-paper is to highlight, how internet products and services should be altered to reflect needs of women over 25.

We scanned hundreds of websites to understand whether the requirements are fulfilled and what could be improved. The white-paper is available at our blog: http://www.cridon.de/the-female-internet/ or as .pdf at http://www.cridon.de/white-paper/area/ .

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Jürgen H. Stäudtner is owner of Cridon (http://www.cridon.de), an agency and consultancy for the development of products and services based on the internet and telephony. Cridon focuses on increasing customers’ value, since this is a major success factor for innovations.