Internet Shopping Sites: Who do you Trust?

May 18, 2010 - PRLog -- So, which online shopping site do Americans trust the most? It turns out the most and least trusted internet news sites by American adults in our survey are both Internet pioneers. While Amazon.com earns a KR NetTrust Score of 75 (highly trusted), fellow web trail blazer Yahoo Shopping comes in with a score of only 3 (not trusted).

The gap becomes even greater in demographic groups that are large online spenders: among adults with a household income exceeding $75K, Amazon scores an even higher 80, while Yahoo falls to 2. Rounding out the top 5 sites are BarnesandNoble.com (65), Target.com (62), Bestbuy.com (53), and Walmart.com (51). The bottom 5 included Newegg.com (13), Autotrader.com (10), Cars.com (6), and tied with Yahoo Shopping with a score of 3 was Buy.com.

Survey dates: May 3-7, 2010
Number of respondents: 1050
Question asked: Please rate the following internet shopping sites on a scale of 1 to 5 where 1 means "Highly trust", 2 means "Trust", 3 means "Neither trust nor distrust", 4 means "Distrust", 5 means "Highly Distrust"

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Keirsey Research conducts online consumer surveys. Both Omnibus and Custom surveys are available. Please contact us for suggestions on future surveys.