Midlands Consulting Centre- Experts in Brand Awareness

May 11, 2010 - PRLog -- An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to and credibility with your target market.

Imagine if you didn't have to spend the first 50% of your time with a new prospect explaining who you are, what you do and how you do it. What if your brand had already communicated that for you?

A huge benefit of branding is that the efforts your company makes on increasing your brand awareness through promoting and marketing to your target market automatically transfers to your products and services. Meaning even when the business is advertising their brand to a customer they are indirectly also marketing products and services.

Midlands Consulting Centres research suggests most people will immediately assume that a companies logo is their brand which is a common misinterpretation of the word. The logo is really a graphical representation of how the company sees the brand. Brands are not concrete like a logo – brands are feelings, emotions and expectations.
The way your company looks and what they do can affect your brand. Most people will draw conclusions about companies in less than 3 seconds based upon an emotional or psychological connection they have with them – through signage, their website, interaction with the staff, their logo and through the media.

An example; Tiger Woods. When you read his name, did it immediately draw an emotion or psychological reaction for you? It most likely did, and certainly his sponsors realize that it doesn’t evoke the same “emotional and psychological response” it did 6 months ago due to his recent issues in the news. Tiger Woods has had an oppourtunity to expand his brand and build on his image, show his human side, opening another huge pool of followers outside the sporting world.  Companies do realize that people have brands and they sometimes invest millions in them to assist in developing awareness of their products or services.

'Having an understanding of how effective branding of a client can increase sales if done correctly is what helps us be so successful with the marketing and sales campaigns we implement for our clients' says Managing Director at Midlands Consulting Centre.

Midlands Consulting Centre are experts at increaseing brand awareness for businesses from a variety of industries.  Many clients look to their specizlist team who focus on developing marketing campaignss and new customer acquistions as a great way of having their businesses brand developed and have their specific target market's awareness of their brand and business increased.

www.midlandscc.co.uk
01212705379

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We are an outsourced Sales and Marketing company, working with Named Brand Clients to increase Brand Awareness & Customer Acquisition.