LBi Atlanta Named New Digital Agency for Golden Key, the World’s Largest Collegiate Honor Society

April 21, 2010 - PRLog -- ATLANTA – LBi Atlanta, the global digital marketing and technology agency, has been selected by Golden Key International Honour Society (www.goldenkey.org) as its new digital agency.  LBi’s excellence in world class strategy, creativity, technology and innovation made the agency the perfect choice for the world’s premier collegiate honor society.  

“We chose LBi Atlanta because they are committed to the highest standards of strategy, technology and creativity,” said Melissa Leitzell, Director of Marketing, Golden Key.  “LBi has the resources and credentials to maximize Golden Key’s presence in the digital realm and effectively reach our targeted audiences.”

Golden Key recognizes outstanding academic achievement and connects high-achieving individuals locally, regionally and globally with lifetime opportunities, rewards and success.  It is made up of nearly two million members and 375 chapters in eight countries, with a membership open exclusively to the top 15 percent of college sophomores, juniors, seniors and graduate students.

LBi’s first initiative as Golden Key’s digital agency will include:
•   Rebranding Golden Key online
•   Redesigning GoldenKey.org
•   Creating digital strategies that focus on the organization’s target audiences
•   Integrating new Golden Key customer relationship marketing programs into the overall digital strategy

“LBi’s strategic expertise and experience in education fit perfectly with what Golden Key seeks to accomplish as part of its digital strategy,” said Joe Schab, CEO, LBi Atlanta.

About Golden Key
Golden Key International Honour Society, founded in 1977, is an academic honor society which recognizes and encourages scholastic achievement and excellence among college and university students from all academic disciplines.  Golden Key has emerged as one of the most dynamic, forward-thinking organizations in higher education. Committed to an ethos of recognizing academic achievement and encouraging altruistic service, the Society’s on-campus presence has reached over 375 chapters at colleges and universities in eight countries: Australia, Canada, India, Malaysia, New Zealand, South Africa, The Bahamas and the United States.  Golden Key is a nonprofit organization under Section 501(c)(3) of the U.S. Internal Revenue Code.

About LBi Atlanta
LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems.  LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services.

LBi Atlanta is a member of LBi International AB's worldwide portfolio of interactive agencies, providing award-winning strategy, creative, and technology solutions for leading brands around the world. LBi Atlanta’s clients include Bayer CropScience, Denon, Roche Diagnostics, Newell Rubbermaid, Calphalon, Graco, Rubbermaid, and TheLadders. Learn more at http://www.lbi.com.

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