Dirty Smart- Team Player

April 9, 2010 - PRLog -- 9th April 2010-

Dirty Smart is dubbed the clubbers clothing label, based in Manchester run by music fanatic Oli Hopkinson. Dirty Smart celebrated its first birthday in March and has recently collaborated with one of the world’s most famous superstar DJ’s Judge Jules. This unique collaboration has already started selling online and in store. Dirty Smart is planning future collaboration’s with records labels, SIMMA (ran by Will Bailey) and Bomb Squad (ran by Micky Slim).

The new range is called Dirty Smart Vs. Heroes & Villains. Heroes & Villains is Judge Jules’ clothing line, which has been trading since 2008. Thus far the range has gone down a storm. There are 4 different T-shirts on sale from the Dirty Smart Vs. Heroes & Villains range. Both Heroes & Villains and Dirty Smart trademarks are prominent on all the T-shirts as well as eye catching designs.

Judge Jules said ‘’Dirty Smart is a monstrous clothing label, I couldn’t help but want to get involved.’’

The UK’s biggest retail chain ‘Republic’ has shown interest in the brand over the last few months and is now stocking Dirty Smart in numerous stores across the UK. Dirty Smart is a fast growing fashion label and is encapsulating clubbers worldwide with their unique offerings.

Dirty Smart launched in March 2009. Their website sells their full range of T-shirts at www.dirtysmart.co.uk.

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Dirty Smart recognises streetwear as a form of urban couture. It does not represent a brand of clothes but a lifestyle choice.The imagery surrounding Dirty Smart aims to satisfy and adhere to the needs and wants of the ‘house/electro’ music market.