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Follow on Google News | EMC, Qwest, Partnerpedia Resellers Graduate From Social Media AcademyThe first graduating class of the Social Media Academy Channel Empowerment Program received their “diplomas” after completing a rigorous six week program and passing a final exam.
By: Social Media Academy + Gilwell Group As part of the Social Media Empowerment Program, resellers participated in a series of webcasts delivered by Channel Social Media experts and completed “homework” “Resellers must see tangible results from their involvement in social media,” says Sam Liu, VP of Marketing at Partnerpedia. “The Channel Empowerment Program helps resellers understand how to use social media to build more productive relationships with vendors and customers.” Adds Liu, “Helping members to leverage B2B social networking in order to obtain positive business results is an investment we made in the success of the Partnerpedia community.” Social Media use has exploded in recent years and resellers commonly visit popular sites to get information and stay connected. Manufacturers have discovered that social media is a powerful tool for marketing, product branding, and communicating the company message to large customers. However, using these sites in a B2B sense is a relatively new concept for many channel partners. Many are hesitant about being too aggressive until they understand more about social media. Laura Wheeler of Copper State Communications elaborated, “The first time men figured out fire...those that charged in first got burned. The quick followers (like the students in this class) stayed warm AND unscarred! We are now ready to move forward with what we learned.” “The class has been an eye opener. Social media is having a huge impact in the business and personal on-line space,” adds student Michael Bottalico of Invictus Converged Solutions. “Many of our customers are already online and the cost of social media is far less than traditional methods of communication. “ “Resellers need to understand social media in order to grow with their customers,” says Mike Dubrall, Gilwell Group Director and member of the Social Media Academy Faculty. “Research consistently shows that channel partners that are engaged in the social web are growing their business faster than resellers who are sitting on the sidelines.” “It’ Social Media for High Tech Channel Partners http://xeeURL.com/ Empowered Partners Alumni http://xeeURL.com/ Social Media for Channel Partners Group on Linkedin http://www.linkedin.com/ # # # Social Media for High Tech Channel Partners is a program designed to get resellers using social media in conjunction with their vendors. The Social Media Adoption process was developed by Gilwell Group in collaboration with the Social Media Academy. More info http://www.socialmedia- End
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