Detroit Automotive Industry Catches Second Wind With Green Technology

April 1, 2010 - PRLog -- Its been a little over a year since all of the trouble began with the automotive bailout. There has been a lot of changes happening with Metro Detroit and not all of them are good. Many people have opted to close their doors of business and move out of the state. Others have decided to stay and create new industries as this state goes through its many stages of transition.

One of those industries experiencing change happens to be the automotive industry. That innovative wave is happening to the car wash industry. National statistics place its annual worth at 5 billion a year. That amount seems puny next to the 124 billion dollar green tech wave that is occurring in this new economy. Hot Metro Finds was the first marketing company to profile amazing green franchises coming out of Metro Detroit.

These are the kinds of companies that Ted Cantu and the living video magazine web site, Hot Metro Finds is reviewing. “The idea behind doing a project as vast as Hot Metro Finds is to showcase the many desirable facets of Metro Detroit. We cover everything from business, retail, restaurants and show you the many personalities that make up S.E. Michigan. We are looking for the unique businesses and people.” Says Cantu.

Placing a new spotlight on Metro Detroit has proven fruitful for Cantu and Co. In the last three weeks many major news sources have zeroed in on this innovative video magazine web site including USA Today, Wall Street Hour, CBS Media, NBC, and ABC media. In the past Cantu and his team have placed companies on page 1 of Google and the Detroit Free Press as well as PBS television just to name a few. This has a lot of traditional press release houses somewhat nervous.

“It used to take five grand to do a single press release. Now you can create a national exposure for the same price. For a little more you can do video commercials and put them in a viral marketing campaign. It sucker punches traditional media and the effects are astronomical. Best, I am putting Metro Detroit back on the national media front and doing a lot of good for our local economy.” Says Ted Cantu

The green technology wave is getting major attention in Hour Detroit and DBusiness magazine. Cantu is leading the parade after the post dot com era with the innovation of web video/magazine sites.