MMA Names Former WPP SVP Robert Gannon as Senior Vice President, Business Development

March 31, 2010 - PRLog -- Wilton, Conn.,  – Marketing Management Analytics, www.mma.com, the analytic consulting firm enabling marketing effectiveness, announced today that Robert Gannon has joined the company as Senior Vice President, Business Development and Account Management. Gannon comes to MMA from WPP’s Red Dot Square Solutions business, where he served as SVP, Business and Customer Development. Gannon will work out of both the Chicago office of MMA’s parent company, Synovate, and MMA’s headquarters in Wilton, CT.

In his role at Red Dot Square Solutions, Gannon led acquisition and customer relationship efforts, working with premier CPG manufacturers and leading retailers including Kimberly-Clark, Unilever, General Mills, and Target.  Before that, he held senior leadership positions at MillerCoors Brewing, Ipsos, and The Nielsen Company. In his career, Gannon has managed customer relationships, strategic projects, and customer service teams across more than 70 countries on six continents.

At Nielsen, where he spent 17 years, Gannon was SVP and Managing Director, Global Accounts, responsible for leading Nielsen’s global relationships with companies such as Kraft Foods and Gillette.  While there, he was a member of the Global Executive Leadership Team responsible for developing and executing strategy for Nielsen’s Marketing Information Group.

“MMA is doing exciting work in the areas of marketing performance, analytics and marketing accountability so this is the right time to get involved with a leader in marketing effectiveness,” said Gannon. “I hope to build on my extensive experience in customer acquisition and relationship management to help MMA expand and grow its business both domestically and internationally.”  

“Bob has a strong track record of successfully managing and growing major Fortune 500 accounts and dealing effectively with senior executives in all functions,” said Randy Stone, CEO of MMA. “At various times he was a competitor of ours who we always took very seriously, so we are thrilled to have him on our side now. I know that Bob will prove to be a valuable member of the leadership team at MMA. His strong background will help us broaden and strengthen our footprint in a number of sectors.”

Gannon holds a master’s degree in Experimental Psychology from Adelphi University in Garden City, N.Y.  He is a published author of scientific papers and textbook chapters on visual perception, and he has written and published children’s books and articles about fishing.  

About Marketing Management Analytics (Synovate MMA)
MMA originated the commercial acceptance and use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Since that time, MMA has conducted more than 1,000 studies on hundreds of brands and businesses in more than 20 countries. MMA's clients include many of the most recognized marketers in the world. MMA became a unit of Synovate (www.synovate.com) in December 2008. For more information about MMA’s industry leading decision support tool Avista DSS and other MMA services visit www.mma.com.

Contact: Wendy Marx, Marx Communications (203-445-2850 wmarx@marxcommunications.com)

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MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance.