NanoMarkets Releases New Report Analyzing Product and Market Strategies of OLED Lighting Business

March 22, 2010 - PRLog -- Glen Allen, VA:  NanoMarkets, a leading supplier of industry analysis for the OLED lighting market has just published a report that analyzes the product, marketing and manufacturing strategies of 31 OLED lighting manufacturers.   The report, "OLED Lighting Products and Market Strategies-Nano-184" concludes that OLED lighting firms will soon be able to deliver OLED panels with price points and performance that will make them competitive in the specialty, designer and architectural lighting sectors.  However, NanoMarkets believes that OLED lighting firms still have to scale up the size of panels and build a lot more manufacturing facilities before they will be ready to take on the general lighting sector.  Additional details about the report are available at www.nanomarkets.net.  

The firm will also be hosting an OLED lighting webinar to present findings from the report on Wednesday, March 31st at 10:00 AM EDT (-05:00 GMT).  Persons interesting in participating can find details about the webinar on the firm's website.  

About the Report:

In addition to a market and technology analysis and summation of current NanoMarkets forecasts of OLED lighting, the report offers

•   Background information for each firm explaining the way that they have become involved in the OLED lighting business, which markets they have targeted and (where possible) their views on how OLED lighting will compete with and complement other lighting technologies

•   A description and analysis of each firm's current and future product offerings, the current thinking at the company on market opportunities/product designs and the likely timetable for the firm's product releases

•   Orientation with regard to future marketing and supply chain strategies for OLED lighting products

•   Favored approaches to manufacturing, including the likelihood of outsourcing, where this seems appropriate to discuss

•   Pricing information, wherever this is available and, in this regard, we note that more and more firms are providing some indication of pricing goals

•   A discussion of the role that alliances and collaborative efforts with other firms have in bringing products to market

The firms profiled in this report fall into the categories of "The Big Three", value-added product companies, intermediary companies, OLED manufacturers, materials firms that are - or want to be - key OLED lighting industry players or are likely to influence the OLED lighting market.  For all the firms covered, we have also provided NanoMarkets' assessment of both the negative and positive aspects of their business and how we see them evolving in the coming years.  

Companies in the report include, Add-Vision, Dooson Electric, General Electric, Kenwood, Konica Minolta, Koizumi Lighting Technology, Ledon OLED, LG Chem, Lomox, Lumiotec, Modistech, NEC, Novaled, Organic Lighting, Osram, Panasonic, Philips, Samsung, Rohm, Showa Denko, UDC, Visionox, WAC Lighting, as well as key companies from the materials sector including; Agfa, DuPont, Idemitsu Kosan,  Merck and Nippon Electric Glass.

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NanoMarkets, a Virginia-based analyst firm offers market research and analysis coverage of advanced materials and emerging electronics and energy markets. Visit www.nanomarkets.net for a full listing of NanoMarkets' reports and other services.