smartRealm and Granada Advisors Form Strategic Partnership to Further Expand Client Services

Feb. 23, 2010 - PRLog -- Vienna, Virginia and Salt Lake City, Utah – February 22, 2010 – smartRealm™ LLC and Granada Advisors today announced a strategic partnership under which Granada Advisors will offer smartRealm’s on-demand social business intelligence solutions to clients. Granada will arm its clients with smartRealm’s innovative and unique technology, providing them with groundbreaking solutions to engage current and potential customers via a myriad of social network platforms in order to promote and protect their brands and products.

“Our clients will benefit from the combination of smartRealm’s and Granada’s leading technology and services, providing them with the insight and tools needed to interact successfully with their customers in the social media ecosystem,” said Brad Heitmann, founder and Chief Executive Officer, Granada Advisors. “Implementation of smartRealm solutions will enable companies to optimize customer service and launch measurable and effective marketing campaigns, all complemented by a better understanding of each customer’s place and influence within the vast social network related to the client. It is a privilege to be working with Barry Glick and Yaser Bishr, both visionary entrepreneurs, to bring their unique technology to a broad audience of corporate clients,” Heitmann continued.

“We are thrilled to be working more closely with Granada and we think this agreement represents a great opportunity to benefit our clients and grow our business,” said Barry Glick, co-founder and CEO, smartRealm. “smartRealm offers a highly differentiated service that is complementary to Granada’s finance and strategy advisory services, and this partnership will enable our clients to leverage the power of the social relationships of their customer to accelerate customer acquisition and reduce churn, so that they can make informed decisions, grow more quickly, and be more profitable,” added Yaser Bishr, co-founder, Executive Vice President and CTO of smartRealm.

About smartRealm:
smartRealm enables organizations to gain maximum value from social media by providing individual-level metrics which effectively characterize each participant across social networks. These measures provide the means to efficiently target individuals who are the best suited for sales and marketing campaigns, brand and product messaging, and other applications. smartRealm’s unique Social Network Authority and Prestige (SNAP™) score summarizes a person’s position and influence within their social networks, allowing for a standardized ranking and segmentation of all individuals across a variety of networks.

About Granada Advisors:
Granada Advisors is a modern consulting firm providing finance and strategy advisory services to small-to-medium sized businesses and outsourced research solutions to financial institutions. Granada also collaborates with sources of private capital, executive talent and other strategic partners to bring added value to their clients. Granada is headquartered in Salt Lake City, Utah.

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smartRealm provides on-demand social business intelligence and SNAP score that enables organizations to gain maximum value from social media by accurately targeting individuals who are the best suited for social media sales, marketing and PR campaigns.