Why Parker Worldwide is thriving in the age of digital marketing

Feb. 21, 2010 - PRLog -- Of all other media at brand owners' fingertips, it is direct marketing that doesn't seem to be suffering ill effects from the digital revolution. In fact, evidence shows that the industry is being thrown to the forefront of brand campaigns, in part because of its symbiotic relationship with online.

The second coming of digital media has taken the form of as social marketing, a wave sucking the traditional, mass media sectors under its pull..

Ironically, it is direct marketing, the oldest system on the block that is riding the digital wave. It's not just that face to face marketing is complementary to digital, but that the two have so much in common, to the exclusion of the traditional mass-market media.

The key characteristic of both digital and face to face is they ‘pull' rather than ‘push' media. Unlike the interruptive push techniques of broadcast, print, direct mail, phone calling and other media forms, pull, or permission marketing, is exclusive to social marketing and face to face marketing formats.

In 2010 "Parker Worldwide" is taking centre stage for marketers and in our increasingly fragmented world, where customers need to be able to make sense of the messages they are bombarded with. Taking a brand into a live, face-to-face environment allows the brand to build a relationship with its audience beyond what is achievable online, or in any other media form. Where communities and relationships can be built online they can be consummated face-to-face.

So Parker Worldwide provide a marketing system, which for so long has not even been regarded as a mainstream marketing medium, but now with the success that they have creating brand awareness and new customer acquisitions on an amazing ROI for many of UK’s top brands across a wide range of industries has put them a must for growing companies across the UK. Face to Face marketing has proven to have the best ROI during the recession with no other media coming close.  

The evidence backs this up. According to the research on Parker Worldwide’s clients, direct marketing represents 25 per cent of their global marketing budgets, and rates as producing the greatest ROI.

Direct marketing is growing fast, evidenced 62 per cent of respondents predicting "face to face marketing" to be one of the big marketing growth areas over the next five years. And growth is well underway, with 80 per cent of Parker Worldwide clients claiming to have increased experiential budget for the next four to five years. Add the convenience of digital media to the "trust" building qualities of the direct marketing systems and you have a compelling media platform for years to come.

Parker Worldwide Ltd  “delivering today whilst creating for tomorrow”

www.parker-worldwide.co.uk
02380 381080

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Parker worldwide ltd was established to service an indentified gap in the market for quality face to face customer acquisition teams in the UK and Europe.