CBS results suggest a recent ad market recoveryDataxis is an international market research company based in France with presence in Africa and America
By: Dataxis Intelligence Revenues for the fourth quarter of 2009 totaled $3.50 billion, down 1% versus $3.53 billion for the same prior-year quarter. Adjusted net earnings increased 23% to $171.1 million, up 19%, for the fourth quarter of 2009 versus $139.3 million for the same quarter last year. According to the company, higher national advertising sales, growth in affiliate and subscription fees, and improvement in the local television marketplace, were offset by lower radio, outdoor and political advertising sales, and continued softness in the publishing retail market. In a conference call with analysts, Mr. Sumner M. Redstone, majority owner of CBS Corporation, said the earnings figures were “a sign of the momentum we have gained.” The 8% uptick in advertising revenues at the CBS network suggests the advertising recession that has afflicted the television business may be abating. As for the 2010 outlook, Leslie Moonves, President and Chief Executive Officer of CBS Corporation said “The good news is, the rising revenue trends are continuing into 2010.” # # # DATAXIS, is an international market research company that covers 4 play markets worldwide. Our online database contains detailed and up to date data on subscribers, revenues & ARPUs as well as annual forecasts on major operators and technology suppliers. End
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