Mobile Websites: Affordable Marketing Strategy for Business

Feb. 18, 2010 - PRLog -- With just over 40% of Americans currently owning a smartphone the number of on-the-run web surfers continues to growth. BZA is now helping companies gain customer loyalty, increase exposure and web traffic by developing mobile websites.

According to Barbara Zaccone, President and Founder of BZA, “The majority of websites are not optimized for mobile use.  This allows companies to gain a significant competitive advantage by mobilizing their web site.”  

According to a recent Gartner Group report by year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web.  

Although larger organizations can afford custom App development for both the Iphone and Android platforms, small and medium organization can choose a more affordable browser based solution.

Zaccone added, “I encourage web site owners to take a look at their existing web site on mobile devices and see how their site renders. Most people will quickly notice that browsing a desktop web site on a mobile phone is a frustrating experience.”

Visit http://www.bza.com/nj_mobile_web_design.html for more information on BZA's mobile web design services.

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BZA LLC (http://www.bza.com) is a recognized leader in helping organizations maximize and sustain their return on investment in their Internet presence. The company provides web site design, mobile web design, web application development, online marketing, search engine optimization, and ecommerce solutions.