News By Tag
News By Location
Mobile Websites: Affordable Marketing Strategy for Business
Although larger organizations can afford custom App development for both the Iphone & Android platforms, small and medium organizations can choose a more affordable browser based solution. Mobile websites become a competitive advantage for business.
According to Barbara Zaccone, President and Founder of BZA, “The majority of websites are not optimized for mobile use. This allows companies to gain a significant competitive advantage by mobilizing their web site.”
According to a recent Gartner Group report by year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web.
Although larger organizations can afford custom App development for both the Iphone and Android platforms, small and medium organization can choose a more affordable browser based solution.
Zaccone added, “I encourage web site owners to take a look at their existing web site on mobile devices and see how their site renders. Most people will quickly notice that browsing a desktop web site on a mobile phone is a frustrating experience.”
# # #
BZA LLC (http://www.bza.com) is a recognized leader in helping organizations maximize and sustain their return on investment in their Internet presence. The company provides web site design, mobile web design, web application development, online marketing, search engine optimization, and ecommerce solutions.
Page Updated Last on: Feb 18, 2010