BBC to launch its first smartphone application

Feb. 18, 2010 - PRLog -- At a keynote speech at Mobile World Congress, BBC Director of Future Media & Technology Erik Huggers said that the BBC is planning to release mobile applications for BBC News and BBC Sport on a wide range of smartphones, including iPhone, Blackberry and Android mobiles.

BBC News will be available on iPhones in April 2010. The app will focus on providing quick access to the BBC’s existing journalistic content, which will be repurposed for the devices.

The BBC is also considering BBC iPlayer applications for release later in the year. All applications will be available free of charge.

“Today’s announcement means that we are catching up with our audiences, and the same content that we broadcast on television and make available online can now be better enjoyed on the move”, said Erik Huggers.

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