MarketLink Services Announces Launch of Leading Health and Fall Monitoring Solution for Elderly

Feb. 12, 2010 - PRLog -- Novi, Michigan — MarketLink Services Inc., the leading provider of technology launch services, announces the launch of a next-generation personal emergency response system (PERS) that will dramatically improve outcomes for independently living elderly adults.  

The myHalo solution from Halo Monitoring is a significant improvement over current emergency response devices available for senior citizens today. Current solutions require the senior to signal for help by pushing a button on the device. Recent studies have proven these “panic button” solutions are ineffective. In contrast, myHalo can automatically detect emergency situations – such as a fall – without requiring the user to press a button.

"MarketLink has been planning an aggressive launch into the health care space and we are ecstatic to be launching this new initiative with such an intriguing solution”, said Dan Dempsey, CEO of MarketLink.  "Halo Monitoring is a company of talented individuals and a fantastic initial product, making this launch extremely exciting and compelling."

MarketLink is recruiting a team of integrators, resellers, installers and agents on behalf of Halo, with the goal of building a proactive national partner organization that will drive demand and support customers with pre- and post-sales services.  

“The MarketLink partnership will allow us to accelerate the growth of our nationwide dealer program,” said Chris A. Otto, CEO and cofounder of Halo Monitoring. “Our dealer network is core to the expansion of our distribution channels. No one can mobilize a nationwide sales force like MarketLink and we are extremely excited to have MarketLink on our team.”

About MarketLink Services Inc.
MarketLink Services provides national sales and marketing launch solutions focused on channel development for small- and medium-sized businesses. Primarily benefitting high-tech companies since starting in 1997, MarketLink draws on a vast experience and key relationships throughout the industry. MarketLink customizes sales, marketing and distribution plans for effective penetration into desired markets. The depth of experience enables the MarketLink team to bridge the gap between manufacturer, reseller and consumer. MarketLink Services is based in the Detroit-suburb of Novi, Michigan. For more information, visit www.marketlinkservices.com.

About Halo Monitoring, Inc.
Headquartered in Huntsville, Alabama, Halo Monitoring is helping seniors, caregivers, and their family members by delivering the most accurate, reliable, and easy to use fall detection available. Halo’s flagship product, myHalo, is an advanced personal health monitoring and alert system. Unlike traditional PERS (personal emergency response systems) which require seniors to manually press a “panic button,” myHalo is a major step forward as it automatically detects serious health problems (such as a person falling) without pressing a button and can immediately notify designated caregivers and emergency personnel. Website: http://www.halomonitoring.com

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MarketLink is a leading national channel development organization, building successful sales channels for high-tech companies and manufacturers through customized sales and marketing. MarketLink creates demand and drives sales for desired markets.