Franchise Local Business Listings Partnership Increases Franchise Visibility On The Internet

Feb. 11, 2010 - PRLog -- DETROIT – February 2, 2010- franchisEssentials™, a Houston-based franchise industry consulting firm, and SmartFinds Internet Marketing, a metropolitan Detroit-based agency which provides businesses with Internet marketing services and solutions, have recently partnered together to help franchise owners utilize the Internet’s local business listings to increase franchise visibility on the Internet.

A FREE webinar entitled, An Introduction to the Benefits of Franchise Local Business Listings for Franchise Owners, is scheduled for on Tuesday, February 16th at 2:00 p.m. EST, to provide the franchise industry with an opportunity to learn about “Franchise Local Business Listings Management Services” and how the Internet’s local business listings can positively impact their bottom line.

“The partnership between franchiseEssentials™ and SmartFinds Internet Marketing is an exciting opportunity to effectively introduce our Franchise Local Business Listings Management Services (http://www.fmdlocalmarketing.com/) to the franchise community,” commented Paul Segreto, President and Founder of franchisEssentials.

With the franchising industry overall providing more than 11 million jobs and $880 billion in goods and services production annually according to the International Franchise Association, and seeing increased levels of interest due to economic conditions, it’s no wonder that franchise owners are constantly seeking ways to increase communication with potential customers. Franchise Local Listings are one way in which franchises can effectively impact their communication objectives and expand their reach to customers who are in their local area and using their mobile devices to locate businesses and services.

While local business listings are free through the major search engines and display in search results and mobile devices, it does require time and technical know-how to set up the listings and maintain the listings on the Internet.  Franchise Local Business Listings Management Services, offered by SmartFinds Internet Marketing, eliminates the hassle by coordinating the details on behalf of the franchise owners.  SmartFinds’ Franchise Local Business Listings Management Services (http://www.fmdlocalmarketing.com/) typically includes the following:

•   Keyword research to update the franchise listing
•   Assistance to claim the franchise’s local business listing
•   Upload of the franchise business information
•   Franchise Photos, Videos, Coupons and Offers
•   Google, Yahoo, Bing, Local.com, Yelp included

In addition to potentially eliminating the need for a franchise owner to purchase traditional yellow page listings, the additional benefits of the Internet’s local business listings include a “real time” ability to update their listing with new coupons, offers, discounts, photos, videos.  The listings and offers can be changed anytime – which cannot be accomplished with a traditional-print yellow page ad.

SmartFinds Internet Marketing CEO, Melih Oztalay, stated "We are very pleased to be partnering with franchiseEssentials™ in our effort to share the benefits of Local Business Listings with franchise owners.  This has been a long time coming to potentially eliminate the yellow pages that we use as a door stop nowadays.  The benefits to franchises are incredible to be available to their local customers when the customer is looking for them while being around town with their mobile device. The fact that the franchises can also update their offers anytime gives the local business the possibility to adapt to market changes."

SmartFinds Local Listing website to promote the benefits and details of their service offering.  The SmartFinds Local Listing website can be found at http://www.fmdlocalmarketing.com/.

Questions should be directed to Linda@StrategicGrowthConcepts.com or PaulSegreto@FMDpro.com or Melih@smartfindsmarketing.com.

About SmartFinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business.  Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation.  Some of SmartFinds' clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s and others.  You can learn more about SmartFinds at http://www.smartfindsmarketing.com.

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franchiseEssentials, a division of 21st Century CEO, is a franchise marketing and development firm with its focus on integrating Web 2.0 technology with traditional strategies. Paul Segreto, President and Founder of franchisEssentials, brings a unique perspective, entrepreneurial spirit, and extensive industry experience to startup and emerging franchise companies. For over twenty years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee, and area developer. Paul can be contacted at paulsegreto@FMDpro.com, and the company website can be viewed at www.franchisEssentials.com.