 To be FRANK, Jennings Names New Arts CollectiveJennings, the Chapel Hill advertising and branding firm, has developed a new name and brand identity for the region’s newest arts collective.
By: Jennings and Co. Jennings worked closely with FRANK’s board of directors to create a brand name, logo, print and promotional materials, and a web site. The new name and brand identity were introduced to friends of FRANK in a public ceremony on December 14. “The brand that we created for FRANK is something that captures people’s attention and communicates a vibrant and developing arts community,” said Bob Kochuk, Jennings’ creative director. “We also hope that the name ‘FRANK’ connects people back to the local community and Franklin Street.” The gallery will feature a diverse collection of varied art forms and is expected to open in early 2010. About Frank: Frank is a non-profit group of 25 artists that formed 501c3 non-profit artists collective, with the Town of Chapel Hill’s assistance. The collective has established a 3,400 square foot gallery at 109 E Franklin Street, Chapel Hill, NC. The cooperative is designed to support Chapel Hill creative classes while significantly boosting commerce downtown. For more information about the gallery and the arts collective, contact Barbara Rich at 919-636-4135 or info@frankisart.com. About Jennings: Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, education, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings’ clients in the arts include Full Frame Documentary Film Festival, North Carolina Central University Art Museum, Nasher Museum of Art at Duke University, and Durham Performing Arts Center. For more, see http://www.jenningsco.com. End
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