Billionaire Buffett Likes Rails, Top Telemarketing Speaker Goodman Prefers Phones

Jan. 12, 2010 - PRLog -- Billionaire Warren Buffett has just made a huge investment in railroads.

Railroads?

No, this isn't 1870, or 1925, or even 1960.

Buffett invested more than $30 billion because he likes the freight hauling capacity of rails, which are presently underutilized because of the limp economy.

Dr. Gary S. Goodman, top telemarketing speaker and consultant, customer service expert, and President of Customersatisfaction.com, likes telephones, especially their ability to transport information and persuasion, instantaneously, across the city, the country and around the globe.

Buffett has been known for savvy investing in "boring" industries, having made a ton of dough, for example, in GEICO insurance. Apart from the fact that they have become multi-media devices, telephones are a mundane, rather boring technology, as well. They've been in service longer than a century.

Yet, like railroads, according to Goodman, they are underutilized in today's businesses.
“Just as airfreight became the nemesis of rails, the Internet has trumped the telephone as a medium of choice for attracting business and communicating with customers,” he explains.

Customer service and a substantial amount of sales and marketing activity migrated to the Internet.

“Yet this game-changing medium hasn't improved the capabilities of most companies to aggressively earn new business,” the best selling author of REACH OUT & SELL SOMEONE and YOU CAN SELL ANYTHING BY TELEPHONE! contends.

“Few firms have been able to resist seeming like commodities, and it is increasingly difficult to find the high competitive ground when we seem to be simply a single droplet floating in an ocean of competition.”

He predicts this is about to change, dramatically.

“A real-time, fully interactive, rich conversation customizes messages for individual customers. But the fanciest web site, offering dialogue boxes, can't compete with a well-designed and properly conducted phone conversation,” he maintains.

Conversations are personal, real-time, interactive, rich in relationship values, and capable of being customized and individualized, on the fly. They're inexpensive, and they save time and money by providing us with feedback that reveals where we stand with a given prospect or customer.For that, we need to invest in a bullet-train that can convey it.

“Think of phone calls as bullet-trains to profitability,” he suggests.

“Combined with strategically designed voice and emails as well as guided web browsing, reaching out to sell someone has never been more productive and cost effective.”

For additional information contact Dr. Gary Goodman at gary@customersatisfaction.com.

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Dr. Gary S. Goodman is a top speaker, sales, service, and negotiation consultant, attorney, TV and radio commentator and the best-selling author of 12 books, including REACH OUT & SELL SOMEONE and YOU CAN SELL ANYTHING BY TELEPHONE! He conducts seminars and speaks at convention programs around the world. His new audio program is Nightingale-Conant's "Crystal Clear Communication: How to Explain Anything Clearly in Speech & Writing." His web site is: http://www.customersatisfaction.com and he can be contacted at gary@customersatisfaction.com.