The Magic of Corporate Sponsorships and How to Leverage Yourself to Sell More Books

Dec. 30, 2009 - PRLog -- Most books never sell anywhere near their potential; let alone become bestsellers. Competition is fierce; marketing a book can take lots of money and know how, and gaining visibility is a must. An author’s dream of reaching as many people as possible with their message may never be realized.

"It doesn’t have to be this way! There is a solution. Corporate sponsorships," claims Author Source President Mitch Mortimer. "Sponsorship offers unique opportunities to an author that standard marketing alone cannot. It provides the environment to integrate a variety of marketing strategies all at once; to not only build a brand but to drive your brand through sales of your book; increased market reach, and great visibility for you and your book."

On Thursday January 14, 3:00-4:00 pm PST, Internet Expert Kathleen Gage will interview Author Source President Mitch Mortimer as he shares his expertise on Corporate Sponsorships. Registration and additional details are available at http://www.streetsmartsmarketing.com/magiccorporatesponsorships.htm

During this highly content driven session listeners will have the unique opportunity to learn from one of the most knowledgeable corporate sponsor experts around. Listeners will...
•   Find out what sponsorship is and is not
•   Gain a full understanding of the benefits and pitfalls of sponsorship
•   Discover which programs can benefit you as an author
•   Learn why many potential sponsors won’t even review a proposal
•   Discover the top 3 mistakes most authors make when trying to get sponsor dollars and how to avoid this
•   Find out the best approach to take that some authors are using to secure thousands, even tens of thousands of dollars, in corporate money
•   Find out what it takes to get sponsors who buy boatloads of books
•   Learn what sponsors are really looking for so you don’t waste your time or theirs

Registration is required to listen to this call. Register online at http://www.streetsmartsmarketing.com/magiccorporatesponso...

About Mitch Mortimer
For years, Author Source President Mitch Mortimer has been working with Fortune 500 companies building multimillion dollar advertising, sponsorship and promotional platforms. With years of experience working in motorsports and NASCAR, the sponsorship haven for Corporate America, his experience is far reaching, from creating in-store retail promotions and integrated internet campaigns to putting on some of the largest attended live events in Canada.

Mitch works with some of today’s most recognized authors as well as many who are recognized within their niche. He understands and knows what companies and clients look for in return for their investment when spending money on advertising and sponsorship.

About Kathleen Gage
Known as The Street Smarts Marketer Kathleen Gage is a bestselling author, award-winning keynote speaker and an award-winning entrepreneur. Kathleen works with spirituality-minded speakers, authors, coaches and consultants who are ready to turn their knowledge and expertise into money-making products and services that they can sell on the Internet.