Meltdown Has Hurt Insurance Industry Marketing, Wax Custom Communications Survey Says

Dec. 9, 2009 - PRLog -- BGAs, FMOs, IMOs and independent agents may be lagging well behind much of the marketing world when it comes to embracing new media as potent business tools, according to a random floor poll conducted by Wax Custom Communications at the recent 2009 NAILBA Conference in Hollywood, Fla., last month.

Among the findings of the poll:
•   None of the respondents said they would use any form of public relations in the next six months.
•   None of the respondents have plans for formalized lead generation programs in the next six months.
•   None of the plan to use social media (LinkedIn, Twitter, Facebook, YouTube, etc.) in the next six months.
•   However, nearly 67 percent said they need to improve image/branding efforts.
•   Close to 35 percent said they needed to improve lead generation.
•   More than 33 percent said they needed to improve their web presence.
•   Around 35 percent said they needed to improve their sales and marketing materials.

“These findings aren’t strictly scientific, but they do indicate that insurance marketing organizations and producers have fallen behind in their marketing strategies and tactics,” said Bill Wax, president of Wax Custom Communications. “That isn’t surprising given the economic meltdown of 2008/2009, but the businesses that prosper will be those that embrace new media while shoring up and improving traditional media.”

To learn more about Wax, visit http://www.waxcom.com.

About Wax Custom Communications:
Founded in 1987 by Pulitzer Prize nominated photojournalist Bill Wax, Wax Custom Communications is a full-service custom publisher and integrated marketing firm based in Miami, Fla. A member of the Custom Publishing Council and the American Marketing Association, Wax is active in business sectors, including health plans, hospitals, finance, insurance, education, technology and telecommunications.

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Wax Custom Communications is an integrated marketing firm. Wax's "one client at a time" philosophy has garnered many of their healthcare, financial and corporate clients acclaim with award-winning marketing materials and custom publications.