New Case Study Illustrates Success of CRM in the Education Sector

Dec. 7, 2009 - PRLog -- Independent UK customer relationship management (CRM) specialist Concentrix has released a new case study on the effective use of CRM in higher education. The case study, one in a series on successful CRM implementations, focuses on Darlington College, a large Further Education College in the North of England.

A CRM system was an essential factor in Darlington College's drive to extend and improve business performance, primarily within Employer Engagement. The case study explains how the college deployed Microsoft Dynamics CRM to help them engage more effectively with the local business community, streamline internal processes and increase competitiveness against other training providers.

Like many other colleges, Darlington College needed to maintain focus on their core student base. However, with increased competition from private training providers, the college also put great importance on engaging with the local business community to provide training for employees. The case study describes how the new CRM system provides a central database to store and manage contacts, accounts, course and communication information, delivers better tracking, management and reporting, and improves performance and process efficiency.

Commenting on the case study, John Odell, a senior CRM consultant at Concentrix said “Concentrix has successfully deployed CRM systems in a variety of educational establishments. Darlington College is a great example – the CRM system helped them achieve excellent results in terms of employer engagement, and has helped them achieve an outstanding Ofsted report”.

Established in 1999, Concentrix has delivered some substantial projects into UK colleges and training institutions. And, as a Microsoft Authorised Education reseller, Concentrix were able to pass on significant educational discounts to the college.

As well as CRM in education, Concentrix has produced a variety of other CRM case studies focussing on sectors including manufacturing, logistics, membership management, retail and others.

Background Information

Concentrix is a leading UK independent customer relationship management (CRM) specialist and IT solutions provider. Founded in 1999, Concentrix helps companies increase competitiveness, profitability and customer satisfaction by improving business processes, systems and IT.

Concentrix solutions are based on recognised, 'best-of-breed' software products. As well as providing Microsoft Dynamics CRM, Concentrix also supplies Microsoft Dynamics NAV, the Sage 200 suite, Sage CRM, and FrontRange's GoldMine software. Concentrix has also developed a number of complementary, add-on CRM software modules, and has a dedicated team of software programmers and developers.

As well as CRM and business management software, the company supplies leading brand hardware, a comprehensive range of support, training, courses, upgrades, advice and consultancy. In other words, Concentrix provides complete solutions: software, hardware and supporting services.

Concentrix is a Microsoft Gold Certified Partner, a fully Accredited Sage Business Partner and a FrontRange Premier Partner.

Concentrix is based in Mountsorrel, Leicestershire and has regional offices in Bristol and central London.

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Concentrix is a leading UK independent CRM specialist and business management software provider. Concentrix supplies and implements a wide range of software including Sage CRM, Microsoft Dynamics CRM and FrontRange’s Goldmine Premium Edition.