Just Launched - NOLOH Web Application Development Platform / PHP Framework

Nov. 24, 2009 - PRLog -- NEW YORK, N.Y. -- Dan Shafer, known for his work at Salon.com and at CNET's Web Builder division as well as for dozens of technical books and articles over the past 25 years has the following to say about NOLOH, “In all my years of experience, I've never seen an application framework that was better-thought-out or more usable than NOLOH. It is, quite simply, head and shoulders above its competition and sets a new bar against which other frameworks will be judged in the future.”

NOLOH (which stands for Not One Line of HTML) is a lightweight, object-oriented, on-demand Web application development platform that is ideal for developing feature-rich web sites and web applications faster and with fewer resources than with any other web development platform.

NOLOH “Makes it possible to develop feature-rich web sites and applications faster and with fewer resources than with any other tool set,” said company co-founder and CTO Asher Snyder in announcing NOLOH's availability. “Coding HTML and JavaScript is tedious, boring, repetitive, and error-prone work. NOLOH eliminates all of that. This frees developers to concentrate on their application code, which, because NOLOH takes care of the boring details, is easier to write and maintain.”

In development since 2005, NOLOH has been undergoing extended user testing to ensure that it meets the needs of demanding developers and their customers. “When my team was asked by California Insurance Group (CIG) to build a member-services portal and sales lead-generation system,” said Shafer, “I knew we needed an object-oriented platform to make the work efficient and effective. I investigated over two dozen platforms but chose NOLOH even though it was not yet in beta release because it was clear from the architecture and power of the tool that it would save us and our clients enormous amounts of time and energy. It has done just that.”

The Protector Network site developed by Shafer and his team with NOLOH for CIG was one of six sites to receive a 2009 New Media Award from the New Media Institute.

NOLOH extends and enhances PHP, the most popular language in the world for developing Internet applications. It is suitable for high-availability enterprise applications as well as for small development shops looking to be able to provide “big shop” capabilities. “I had a requirement to build a RIA (rich internet application) and looked at numerous systems,” says UK-based developer Gary Wynne. “I am extremely impressed by the simplicity and consistency of NOLOH's approach. My NOLOH applications are totally object-oriented, clean, and modularized with surprisingly little code. I also completely dispensed with ASP.NET type angle brackets, HTML, and JavaScript.” Observing that NOLOH treats the browser like the ultimate thin-client it was designed to be while still providing significant client-side power, Wynne said, “NOLOH has the tools to build both RIAs and e-commerce web sites with no difference in approach, and I can build NOLOH applications very quickly and in turn, NOLOH applications are fast, lightweight and responsive. The support is top-notch too. I would recommend NOLOH to anyone.”

NOLOH is now available for immediate use and download on the NOLOH web site: http://www.noloh.com.

Taking into account the needs of differing approaches to development, size of development teams, and different deployment environments, NOLOH offers a broad range of licensing schemes.

“We intend to provide license solutions for any scale or type of web-application and website,” says Philip Goetz, NOLOH, LLC’s President and co-founder, a technology veteran who began his career developing Merrill Lynch’s first global internet, and survived the first tech bubble working as EVP of Systems and Technology, under Adam Curry at Think New Ideas. “ We will tailor a solution to meet your specific needs." For developers who just want to try NOLOH out we offer a free hosted account where they can play with NOLOH to see what it can do for them. There are also free licenses for bona-fide educational institutions and Open-Source development projects. For small projects and teams NOLOH's pricing starts at just $199, and most projects can recoup that investment in productivity gains alone in under a week. Enterprise licenses for large development organizations and companies as well as complex deployment scenarios across networked and clustered servers are also available.

If you would like more information about NOLOH or to schedule an interview with Philip Goetz please call May-Ling Chang at 347-416-6508 or send an e-mail to press@noloh.com

Links:
http://www.noloh.com/
http://www.theprotectornetwork.com/#/poverlay=20

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NOLOH (Not One Line Of HTML) is the company behind the NOLOH PHP framework. NOLOH is a lightweight and on-demand development platform that allows for the creation of rich interative web applications without HTML, JavaScript, or other technologies.