Wine Merchants Best Cellars Celebrates 20 Years of Success

Nov. 19, 2009 - PRLog -- Leading wine merchants Best Cellars celebrates 20 years of success on the 1st November 2009. Husband and wife team Jonathan and Emma Richards started their wine business with the opening of their first high street store in Ashburton, Devon back in 1989. Since then, the business has gone from strength to strength, with the past two decades seeing Best Cellars progress from the local to the world stage thanks to Bestcellars.co.uk, the successful online arm of the business.

Twenty years ago, Jonathan and Emma sought to turn their mutual passion for fantastic wine into a profitable family business based on quality, expertise and outstanding customer service. The first high street store in Ashburton in Devon saw Jonathan’s 20 years of experience in the drinks industry prior to starting the company put to excellent use: creating a stock list of only the finest wines and Champagnes to suit all budgets and palates. The couple’s hands-on approach to the every-day running of the business meant that customers could regularly draw on their friendly and expert advice. A dual commitment to value and customer service solidified the business’s success, which led to the opening of their second high street shop only one year later, in Chagford, Devon.

The natural next step for this family business was to mirror the success of their high street wine shops online. In 1999 they launched Bestcellars.co.uk, a website that was fully e-commerce enabled from day one, offering both regular customers and new customers alike the opportunity to buy wine online. From the date of its launch, the online wine shop was stocked with the same quality wines as the popular high street stores, with each and every wine having been tasted by both Jonathan and Emma personally. The commitment to value was reflected in the online business just as it was on the high street, with a choice of differing price levels and regular special offers. Similarly, Best Cellars retained their focus on customer service with the online arm. The easy-to-navigate online wine shop features full and detailed descriptions of all of the wines, making selecting the right wine simple in a matter of clicks. The company also sought to be as flexible as possible in offering the ability to order wine online. Customers can order any number of bottles, from single bottles upwards; purchase mixed cases of wine, including fantastic choices of Christmas wine; choose from some excellent wine gifts online; get wine delivered the next day; or send wine by post with ease. Best Cellars are understandably proud of an excellent security record for online ordering, but are also happy to take orders by telephone.

In the competitive world of wine retailing, Best Cellars have managed a level of longevity and success that any big brand would be proud to boast. Perhaps the reason behind the success of the past 20 years is Best Cellars’ ability to retain a local approach to hands-on customer service while extending the business from high street to online retailer. Customers get all of the value and convenience of a national online store, with the friendly and personal service of a local high street shop. With a successful combination such as this, the next 20 years bode just as well for Best Cellars.

Visit www.bestcellars.co.uk for more details on both the online and high street stores.

Editor’s Note: Best Cellars is represented by the digital marketing specialists and SEO provider Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

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Editor’s Note: Best Cellars is represented by the digital marketing specialists and SEO provider Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.