Apus Condominium ahead of schedule

Nov. 18, 2009 - PRLog -- The property sector in Thailand and throughout out the world has suffered a lot in the last 18 months, which has resulted in various projects being either delayed or even put on hold until developers could see recovery in sight. This has naturally been of concern for investors and has contributed to a reduction in sales throughout the region.
One project that has continued to battle through these difficult times is Apus Condominium Pattaya.
This super modern low rise 2 building 158 unit project has continued to grow at extraordinary pace, assisted by private funding and a workforce of over 150 staff working around the clock in 2 shifts 24 hours day.
Launched in December 2008, construction began in January 2009 and Developers Wareejinda and Wareesap have today confirmed that the project is ahead of schedule and the entire project is set for completion by August 2010. “We are 3 months ahead of schedule and we expect some of our buyers who bought in the very early stages to be able to take ownership as early as June 2010, but our overall target for full completion of the project by August 2010”
Being privately funded has allowed for construction to be the primary goal without the fears and worries of securing bank funding or by taking customer deposits in order to progress. This is not to say that they have not actively marketed their project, in-fact the opposite. A carefully planned marketing campaign of print media, internet and social networking sites and large prominent billboards has seen the Apus Brand pushed to the forefront of projects on the Eastern Seaboard.
A campaign that has seen advertising not normally seen in the region, with eye catching artwork and the well known catchphrase “Are you Smart’ being the primary theme for its promotion. This very creative approach which is not normally taken by local developers, but expected from world class corporate brands has indeed paid off, with sales now running beyond, breakeven point.
Another interesting point is that they have not been tempted to reduce prices across the board but to tailor make sales packages for each individual client. A very successful campaign is Extra Smart whereby the developers have included a whole host of Interior design features which all come as standard, rooms now come with Silk, Glass and mirror wall coverings, Led automated lighting, built in feature headboards, side tables and TV Stands and Walk in Wardrobes and touch screen light switches. Rooms also have a luxury Kitchen, Integrated Ceiling air conditioning, UPVC windows and ground floor units even come with a private terrace Jacuzzi. Not forgetting semi private elevators, SMART keycard entry, CCTV, WIFI, patrolling security, underground parking, gym and fitness room, and the jewel in the crown a 30m x 12m freeform saltwater swimming pool which is overlooked from all 158 rooms.  
This type of finish is not expected in projects starting at just 62000bt per SQM and allowing them to truly boast that Apus Condominium is 5 Star luxury at 3 Star prices.            
Developers Warrejinda and Wareesap can now look forward to a successful completion of this stand out project and no doubt continued sales, making them one of the very few success stories of this real estate calendar year.

# # #

Wareejinda & Wareesap Companies Ltd. Developers and marketeers of luxury real estate, swimming pools and construction materials throughout the Eastern Seaboard Region of Thailand