More Things to Look for When Finding a SEO NJ Vendor

Nov. 2, 2009 - PRLog -- Looking for a SEO NJ vendor?

Because SEO is sometimes not fully understood by clients, they often struggle to know what to look for in a SEO NJ firm, and what types of activities and deliverables an SEO project should entail.

When you solicit proposals from vendors, it is important to have a frame of reference for what to expect in a proposal. What are elements that should be a part of a typical SEO project? What does a comprehensive, well-defined SEO program or project look like?

That's why it is important to do your research on SEO NJ so that you are somewhat educated on how SEO works and what type of activities are typically involved in the process. This will give you some sense of a benchmark as to where you should be heading and enable you to better evaluate what is put in front of you from a given vendor. It will also help you compare across multiple vendor proposals to determine which one seems the most thorough or appropriate for your needs.

Once you feel sufficiently educated, you can begin your online marketing services vendor search. Depending on your procurement approach, you may request a proposal from one or several vendors. These proposals will vary in style and contents, and the next section will help you better navigate these in order to determine which proposal best meets your needs.

Just like any proposal from a potential partner, you first need to ensure that they have understood and integrated your project objectives, as well as any relevant requirements or constraints within the proposal. At least a brief reiteration of your goals and how the SEO project will meet these should be included.

If the company has understood your goals and requirements, they should be able to articulate how the SEO program will aim to achieve those.

A solid SEO project proposal should ideally include consideration of the three main elements of SEO- Web site structure, content, and link building.


•Web site structure: Activities to ensure the site is built or revamped in a way that is search-engine "friendly" so the Web site structure follows industry best practices in terms of technical architecture, coding, hierarchy, navigation, linking, redirects, etc., and can be easily accessed, crawled and indexed by the search engine spiders.

•Web site content: Activities to ensure the site content is optimized for search engines, utilizing specific keyword terms of value to your business. This typically involves keyword research and selection, development of keyword-rich meta data (page titles, descriptions), and integration of keywords into on-page elements including headers, body copy, links, alt text, etc.)

•Link building: Activities to increase the authority of your Web site through the acquisition of relevant, authoritative inbound links from third-party sites. Link building typically takes two forms: direct, wherein other Web sites are directly solicited for links, and indirect, wherein activities are undertaken that would encourage inbound links, such as participation in social networks or user-generated content site (e.g. blogs, forums, etc.), distribution of press releases, or article syndication.

In addition to the actual SEO NJ activities, the proposal should also review and include the analytics approach for the project, including pre- and post- benchmarking, definition of KPIs, and the reporting framework (frequency, depth, format).

Related to measurement and evaluation, at least some minimal discussion of ongoing SEO, maintenance, and optimization should also be present (i.e. whether it's included in the scope or not of the current project, and if included, what would it consist of).

A well-designed proposal should also include a detailed review of the key deliverables, which should elaborate on the areas above. "Deliverables" outline what is going to be delivered as part of the project. Depending on the style of the proposal, the presentation of these will vary. But these samples should give you an idea of the type of things you should be seeing.

The pricing for each deliverable should be clearly laid out in the proposal so that you can understand the cost of each activity and the time and resources involved. The overall project budget should also be disclosed, including a payment schedule, as well as any terms and conditions associated with the project.

Some "nice-to-haves" in a proposal would include items such as:

•An overview of SEO (what it is, how it works).
•Key definitions/glossary of terms.
•An overview of the capabilities and experience of the company/SEO specialist or team.
So if you're looking to find a potential SEO NJ vendor worthy of your investment, hopefully these quick tips will aid in your decision-making process. Happy hunting!

--Source:  ClickZ Experts

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BullsEye Marketing, LLC. is a privately held marketing company located at 1030 South Ave West, Westfield, NJ. We've been around for 25 years. We specialize in both online marketing and traditional marketing. Visit us at http://blog.bullseyemarketingllc.com, http://blog.bullseyenj.com, or http://www.bullseyenj.com.