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| Romancing the s t o n eAs leaders in the Philippine stone cladding industry, three companies will participate in this year’s 31st Japan Home and Building Show (JHBS) to be held on November 11-13 in Tokyo, Japan.
By: CITEM Manufactured stone veneers are perfect natural stone replicas in actual shape, color, and texture. They are made available to architects, builders, developers, landscape artists, and homeowners who wish to acquire in their commercial and residential endeavors the classic appeal of stone. As leaders in the Philippine stone cladding industry, these companies will participate in this year’s 31st Japan Home and Building Show (JHBS) to be held on November 11-13 in Tokyo, Japan. *EZ does it Supplying for the industry since 1997, EZ Rocks’ preparation for the JHBS comes after it has successfully taken part in the BIG 5 Show in Dubai last 2008. To date, the company exports its products to Saudi Arabia. It has 10 different stone profiles and over 40 color palettes available, including the best-selling EZ Fit that comes in a unique combination of thick and thin ledge pieces. The company’s name of “EZ” is actually inspired by how its products are “easily” installed on either outdoor or indoor facades. Even as each of its top-quality molds is unique not just in appearance but also in their local availability, EZ likewise grants meticulous clients with the option to tailor-fit according to their color preferences. *GT and Zen Another participant of last year’s BIG 5, GT Stoneworks now sets its sights on introducing its own brand of stone claddings to the JHBS. With over 200 dealers nationwide, the company boasts 56 different profiles with over 500 color combinations; This includes the Yamimoto line of profiles, which features nature patterns evoking serenity. Also to be noted is GT’s singular use of titanium to enhance its products’ color, as well as add strength and durability to their light frame. *Piedra aims for more Originally a division of Rebtrade International Corp, Piedra Systems, Inc. came into its own in 1993 as potential for its manufactured stones was realized through exports. Already armed with export experience in countries like Iran and Japan – with negotiations with the latter yielding an order of 60 containers within 4 years – Piedra hopes to further expand its reach into Japan’s booming renovation market with the JHBS. Aware of recent greenbuilding trends, Piedra makes sure that its manufacturing process complies with environmentally sound practices. It utilizes high-end polyurethane rubber over fiberglass, which is a carcinogenous material. It is also in the process of joining green groups such as the Philippine Green Building Council. *Beautifully low maintenance Immediately attractive to the Japanese market is the fact that by not needing to quarry for natural stone materials, such manufactured stones contribute to environment conservation. In addition, these synthetic rocks are considered cheaper alternatives in the long run, because they require only minimal maintenance. Occasional washing of soap and water to clean them of dust is what is needed, as opposed to living rocks that accumulate moss and air-borne particles over time that are harder to remove. With their manufactured stones that prove that neither aesthetics nor functionality alone will dictate future architectural trends, EZ Rocks, GT Stoneworks, and Piedra pave the way for the future of stone architecture. The sustainability of the materials used will be playing a major role – and this is a challenge these companies are more than ready to accept. For more information, please log on to www.citem.gov.ph/ # # # The Center for International Trade Expositions and Missions (CITEM) is an export promotions arm of the Philippine Department of Trade and Industry. End
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