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| Ishift -- Innovation Shift -- Key Business Insights and Practical Tips from the ExpertsNew Website provides easy to apply "learnings" for business innovation.
By: Jean Sifleet Ishift – Innovation Shift New website provides easy to apply “learnings” Remember that story about the boiled frog? A frog will quickly jump out of a pot of hot water. But, if the water is warmed gradually, the frog will stay in the pot until he’s boiled alive. "Like us, the frog is more sensitive to shocking change. If change is moderate, urgency becomes less apparent. Before we know it ... we're cooked." - says Jeremy Gutsche, in his book “Exploiting Chaos, 150 Ways to Spark Innovation During Times of Change” (Gotham Books 2009). What can business owners do to avoid being “cooked”? They can start by taking a look at http://Ishift.org. According to Business Attorney and entrepreneur, Jean Sifleet, “Most business owners are just too busy to read all the books and articles about innovation and figure out what will work in their business or industry.” There is also an inherent conflict between running a business (status quo) and innovating (change). From her experience, Sifleet says, “Business owners need a split personality. One personality needs to cut costs and control operations. The other personality needs to inspire innovation and creativity. To help business owners develop the tools to bridge the gap between “control” mode and “innovation” Ishift™ – Innovation Shift. Innovation requires a mental shift. This is similar to the physical shifting of the gears in a car – downshift for uphill climbs – and into overdrive for when you are free to cruise. Mentally shifting gears is a learned skill – and the first step is awareness. A picture is worth a thousand words, so please click here: http://ishift.org/ One personality needs to cut costs and control operations. (right hand in the picture – steady on the mouse). The other personality needs to inspire innovation and creativity. (left hand in the picture – shifting into innovation mode). Ishift™ – is a free ebooklet. Since we learn best from stories and examples, this ebooklet is full of practical and transferable tips and examples. In a quick-read format, it summarizes key insights from many past, present and forward-thinking experts. To obtain a free copy, please click here http://ishift.org/ Ishift.org – is a blog. We also learn from dialogue. Ishift.org provides an online forum for people to share their ideas and stories. http://www.ishift.org/ Ishift™ – is a community. With the give and take of dialogue and the infusion of insights, practical tips and new management tools, business people will innovate – and transform businesses. Jean D. Sifleet, Esq., CPA Business Attorney 120 South Meadow Road Clinton, MA 01510 USA 508-361-0916 www.smartfast.com # # # Business Attorney & Entrepreneur Jean Sifleet provides information about business successes and failures. End
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