Oct. 10, 2009 -
PRLog -- Philips quality of life department of a large part of its business from including the BRIC countries as well as Argentina, Poland, Turkey and Ukraine, the importance of these markets led to the formation of a global growth cluster Philips team to authorize the sales department of these countries and boost earnings growth in these countries. Philips, the growth of quality of life within the cluster is the only one Philips, based in outside the Netherlands is responsible for the management of global emerging markets. Philips, the world's senior management team each year would be in-depth "BRIC" visit with the management of these countries face to face communication, through the first line of dialogue with the market in different countries to understand consumer and market conditions. These measures have fully demonstrated the emerging markets, Philips has given great attention and strong support. http://www.bestlaptopbattery.co.uk/
msi/bty-s11.htm Philips, senior vice president, an increase of the cluster CEO DU Wei said: "We will put a lot of the market cost of product development for these countries, these inputs will continue to fight Philips result in a" healthy and comfortable quality of life "of the brand; will also be dependent on global new product development strategies into a consumer demand for the region to create new products, enhance existing product range value, or to develop new product categories. "
http://www.bestlaptopbattery.co.uk/msi/bty-s12.htm In-depth understanding of consumer demand in different markets, according to consumer demand in different markets to develop marketing strategies have already been a number of multinational companies attention. Philips quality of life the growth of clusters around healthy living, personal care, home life and the Internet experience of four growth platforms, effectively in-depth understanding "BRIC" consumer demand in different regions and to conduct research in product and market integration have done a reasonable decision-making. Investment in marketing, Philips is the transfer of investment from mature markets to emerging markets, countries in the growth of clusters targeted advertising campaign, rather than simply global advocacy
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