Sales Psychologist joins Dragon’s Den star to help inspire businesses

Sept. 21, 2009 - PRLog -- Held at 40 Central in Basingstoke, BE INSPIRED is an innovative one-day event which brings together hundreds of local business leaders to share their advice and knowledge, to help each other survive and prosper despite the recession.

Sales psychologist Bryan McCrae, MD of Cognitive Sales will be taking the stand to present his ‘5 Top Tips for Maximising Sales’, during which he will reveal the secrets of sales psychology and how businesses can apply them to rapidly maximise sales and profits.

McCrae has an award-winning track record in sales and marketing which spans over 20 years, is a fellow of the Institute of Sales and Marketing Management and an active member and contributor to the Special Group in Coaching Psychology. Described as a passionate entrepreneur who seeks out innovation with high market potential, he is also an advisor to the Portsmouth University Centre for Enterprise and a regular speaker at business events across the country.

McCrae says:

“Selling is based on the ability to identify, attract, engage, understand and persuade other people who might benefit from your product or services. All of these activities can be improved when they take into account what is going on inside the heads of your prospective customers, in other words, by considering the psychology involved in every aspect of sales and marketing,”

'We're delighted that Bryan will be speaking at Inspire 09 and will be helping local business become more successful'  

Emma Paxton, Events Manager, Business Link

And there’s more! For local businesses in need of yet further sales inspiration McCrae will also be sharing his views on maximising sales and profit at a Business Link breakfast workshop in Winchester on the 29th of October.

ENDS

See over for Editor’s Notes

Editor’s Notes

Bryan McCrae is a Sales Psychologist and Managing Director of Cognitive Sales, which specialises in helping ambitious companies  grow their sales fast.

With a background in psychology and a personal success in sales and sales management, Bryan founded sales and marketing company Cognitive Sales in 2004. Bryan is able to help businesses improve and maximise their business to business sales and marketing effectiveness by providing very practical operational and strategic advice, coaching, mentoring and interim services.

Bryan is a passionate entrepreneur who seeks out innovation with high market potential and makes it happen. He sits on the advisor panel for Portsmouth University Enterprise Centre and has been a guest speaker at various business seminars and higher education Business Studies courses.

Information supplied by Media Jems. For further information or images, please contact Rebecca King on 01603 283 503 or email Rebecca@mediajems.co.uk