Increase Your Website's Credibility and Conversion Rate with GamaSec Vulnerabilities Scan Seal

Aug. 30, 2009 - PRLog -- Make your website more credible and increase your conversion rate and sales by using GamaSec security seals. See the proven benefits of business, privacy and security seals on your site when your profits are increased by up to 15% or more!

According to the Gartner Group, “97% of the over 300 web sites audited were found vulnerable to web application attack,” and “75% of the cyber attacks today are at the application level.”

Everyday there are thousands of new internet users online. Despite the fact that more people all the time are making purchases on the internet, there are a great deal of consumers who remain uneasy about the process and because of that are timid about the internet. Consumers are becoming more and more smarter, more savvy and more guarded about what can put them at risk. Online customers need to be confident that their personal information is safe and that their privacy will be upheld at all times.

Increasingly, it's the responsibility of online merchants to provide their customers with a secure place to make purchases. Web sites that are respectable and trustworthy will not only offer consumers fantastic services and merchandise, but also build the trust they have got in the online purchasing process itself. By implementing a trust seal on their websites, e-business owners will improve website credibility and increase customer trust. Trust marks and seals have the ability to boost sales and conversion rates by a large margin--sometimes 15 percent or more.

As an internet merchant, an important asset for you is the credibility and trust your website conveys to prospective customers. It may seem like a minor thing, but if visitors trust you and your site, they'll more likely buy something, and the more credibility you have, the higher your conversion rate will be. The bottom line is, site integrity pays off. It's a fact that displaying trust seals on a website and providing third party verification of your site's credibility translates to sales.

When you consider that recent studies of the past few years suggest that 84% of polled Internet shoppers don’t think that online retailers are putting enough effort into protecting customers (Forrester Research, Inc),

75% of customers left sites because they didn’t feel safe (Internet Retailer),

90% would have completed sales if they saw security logos on the website (Internet Retailer)

70% of online shoppers will not purchase from websites without viewing security seals or logos, the importance of website security should be glaringly obvious

But it’s not just a matter of simply protecting the data that your online business collects. It’s also about making your customers feel like they’re having a safe shopping experience and convincing them that you’re doing all that you can to protect them

For small and medium ecommerce businesses with less brand awareness, the level of consumer security concern is naturally higher, the range of conversion improvement achieved among ecommerce websites with average gains between 5 percent to 10 percent. An article by Internet Retailer (March 2006 issue)

Security seals and third party verification can help to change the uneasiness that A lot of customers feel about whether or not they can trust websites with their personal information. Site credibility and authenticity can make a huge difference in sales and conversion rates. The objective of third party verification and trust seal programs is to help verifiable and recognized internet merchants to create the credibility they need to run a successful business.

So now that we know that the extra security might as well stand for increase confidence and sales, what are you currently doing to ensure that your customers are getting the right security signals from you?

GamaSec Web application vulnerability assessment www.gamasec.com

From the information above it’s clear that most e-commerce websites are wide open to attack and easy victims when targeted. While the security posture of some industries is stronger than others, the difference is insignificant when it comes to actually preventing a website compromise because intruders need only to exploit a single vulnerability.

GamaSec web application scanner, which protects applications and servers from hackers, provide an automated security service that searches for software vulnerabilities within web applications.

GamaSec web application scanner crawl the entire website, analyze in-depth each & every file, and display the entire website structure. The GamaSec Scanner built from the ground up on a completely different technology backbone than its competitors; GamaSec goes beyond signature-based tools to find more “real” vulnerabilities.

Once the vulnerability scan is completed, GamaSec deliver an executive summary report to management and a detailed report to the technical teams. Both reports list the vulnerabilities found along with the severity levels of each vulnerability, as well as appropriated recommendations.

Gamascan's vulnerability assessment scan provides real-time vital business solutions suitable for organizations of any size operating on the internet.

Visit the GamaSec site at : www.gamasec.com
Or
Sign up for your free trial scan to check your website vulnerabilities threats at : www.gamasec.com/gsf/FreeTrial.aspx

For more information: info@gamasec.com or call US toll free 1 877 556 6705

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GamaSec identifies application vulnerabilities ( e.g. Cross Site Scripting (XSS), SQL injection, Code Inclusion etc) as well as site exposure risk, ranks threat priority, produces highly graphical reports, and indicates site security posture and exposure.