Marketing Ideas: Selling Pizza By Cellphone -- Part 2

Aug. 25, 2009 - PRLog -- Part2: Marketing Ideas: Selling Pizza By Cellphone

After "Part1: Marketing Ideas: Selling Pizza By Cellphone," we're about to discuss here how mobile phones can be used to market a much larger audience. Learn how you can properly use mobile marketing to increase your profits, keep customers coming back and have an edge over your competitors.

Embedding Google Maps on your website

Want to add your business to Google Maps? Follow these simple steps:
• Go to the Google Local Business Center, then click “Add/Edit Your Business” link.
• Before registering your business, make sure that it isn't already listed. Avoid duplicate listings by searching for your business name within your city.
• If a business is already listed, select “Claim Your Business” and, if not, continue to signup in the Local Business Center.
• You will receive a personal identification number (PIN) which you can either choose to receive by mail of phone. This PIN must be entered into the account before listings are activated, which can take up to a month.
• Landing pages are a good way for providing your customers an interactive means to map their way to your location. To be able to find you, they'll just simply click on a link to your web site and they'll be able to see your exact location.

Making All This Work Profitably

Today, mobile marketing is all about the multi-channel approach. If you want to communicate effectively with your current and prospective customers, integrate all your marketing ideas like your traditional business marketing such as posters, ads, menus, etc. together with mobile marketing as well as online and email marketing.

Combine your mobile community with your other marketing community, don't consider it as something you run alongside.

For example, sending a piece of direct mail about the latest special offer puts something physical in the hands of the consumer but won’t guarantee that it’s available to them when they need it. Do consider sending your customers mobile coupons, so they are stored and always ready to use. Use the traditional flyer to let people know about your text messaging services, for example by offering short code addresses to get them started.

By adding the mobile messaging component, you'll be able to expand your reach to the multi-tasking, on-demand generation that wants something more than the traditional media.

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With over 20 years of experience in restaurant point of sale the author of this article is the Customer Relations Vice-President at http://www.pos-for-restaurants.com -- helping you use your Restaurant POS technology to be more more efficient and more profitable.

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