The Importance Of Fundraising By Non Profits

Aug. 14, 2009 - PRLog -- Non profits provide a unique role in the community that they assist. They perform this role by providing specific services that are part of their mission statement and commitment to others.

Often non profits are able to preform these services by using dedicated volunteers in their community and through the use of limited paid staff. These volunteers often help to sort clothes, deliver meals, help disaster victims, etc. In addition, non profits use volunteers to provide administration for the non profit and provide fiscal accountability.

Another important action required for non profits to execute their service to their respective community is through fundraising. Fundraising for non profits needs to be creative and distributed.

Creative Fundraising

Fundraising by non profits needs to be creative. This is due to the fact that there are more non profits than ever serving in any given community. The reality of this fact is that these extra non profits are limited in the amount of financial dollars available in the community. Creativity in their fund raising efforts will check that the non profit has the financial resources to control and offer the services that they are committed to provide.

Creative fundraising by non profits can be defined as fundraising that goes beyond the conventional way of requiring for financial support. Examples of creative fundraising by non profits include adding a well-known celebrity to a typical golf tournament to increase the number of participating teams. Another example of creative fundraising by non profits is to actively allow the financial supporter to interact with those that are served. This can be completed through a sponsorship program where toys or food is delivered by the donor directly to the family of those less fortunate. Of course, permission needs to be gained from the family that is being helped.

Distributed Fundraising By Non Profits

In addition to creative fundraising by non profits, there needs to be a full diversification of financial support received by the non profit. This simply means that the non profit cannot depend upon one stream of income to accomplish their mission statement.

Therefore, fundraising by non profits should include seven basic sources of financial support. Those seven area are through the writing of grants, major gifts, support from companies and corporations, federate campaigns, mail solicitation, gifts-in-kind and special events.

To fully implement distributed fundraising by non profits there also needs to be a shared vision and practical execution of this fundraising plan. This requires that all paid staff, service delivery volunteers and administration volunteers see their role as fundraisers within the organization and do their maximum to accomplish their role as fundraisers.

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Shop to fundraise currently being supported by former NBA player, Jerome Williams; former NHL players, Randy Burridge, Jayson More, Pokey Reddick and Bob Sweeney; former U.S. Soccer professional, Eddie Henderson; and former professional Figure Skater.