Entertainment Corporate Power Player-Sonya Pruneda Of Rite 1 Entertainment

Artist Consultation and Developing firm that provides a wide variety of services that help our clients improve their efficiency and profitability.
By: Pauline Clemente and Dawna Cosme
 
Aug. 11, 2009 - PRLog -- Dynamic women like CEO Sonya Pruneda or Ms. Pru, as she is also known, changes the business we do and the world we live in. Sonya has broken down barriers and continues to be anything but a stereotypical person. Sonya is a jack-of-all-trades and an ace at a craft that she has perfected. Sonya has managed to strategically veer her way into the entertainment circle. She is experienced and very well versed in all of the intricate wheeling and dealings of the industry. Keenly aware of the ups and downs of the business, Sonya is best known for her  talent-finding and artist development abilities. A budding talent herself, Sonya is no stranger to the camera. The 5’4 Business Diva has dabbled in a little bit of acting and print modeling, being seen on prime-time television shows such as Desperate Housewives, The Monk and One on One. Although she possesses acting talent, working behind the scenes is where she is most comfortable. She has worked on the sets of Lil Wayne Reality TV, CW Television Pussycat Dolls Presents, NBC’s Last Comic Standing and American’s Top Model. Sonya’s current affiliations are with WEEN (Women Entertainment Empowerment Network), where she was named Women of the Week. NABFEM (National Association of Black Female Executives in Music & Entertainment, Inc) and Femmixx (An organization for Female Hip-Hop Producers). She has also been featured on Michael Baisden iseecolor.com. Sonya supports the advancement of women in television, production, and business as it pertains to succeeding in film, music and the pursuit of entrepreneurship. She is very passionate about what she does and her vibrant spirit shines through with each and every new client, new deal or potential thereof. If it’s talent you have,count on Sonya to make it successful. If it's success you want, count on Sonya to make it possible.

Sonya steadfastly continues to cover new territory. She is responsible for scouting and A&R duties for several major record labels. In Sonya’s affiliations with A&R Music 1, she is able to keep singers, songwriters and producers in contact with executives and decision-makers in various genres of music, such as Hip Hop, R&B, Pop and Rock. Because of this genre mix, Rite 1 is one of the most diverse companies existing today.

Sonya's creative spirit, passion and unparalleled business skills helps her continue to break new grounds for artists and entertainment companies. Her enthusiasm for discovering a diversity of artists and her unique vision regarding the complexity of new platforms and formats that drive the industry, makes her a natural to lead evolutions into the future. Sonya continues to rise to the top of the ranks creating the template for female CEO's.

Also a music producer/songwriter, Sonya began her career with Virgin Records/SoulPower Records. During this venture, Sonya worked alongside Platinum producer’s Soulshock and Karlin, who have produced three, number one R&B singles: Monica's-Before You Walk Out My Life, Whitney Houston's-Heartbreak Hotel, Fantasia's-Truth Is and JoJo's number one Pop single-Leave (Get Out). Other artist productions include: Mary J Blige, Destiny's Child, Usher, Brandy, Tu-Pac, and the Pussy Cat Dolls. Sonya worked with Heather Hunter’s rap project which included producer’s Scott Storch, Timbaland, and DJ Premiere. This project featured Bubba Sparxxx and Petey Pablo. Sonya has also worked with clients such as  Dante T. Chestnut Sr., founder of Don Alesante Music Group (DAMG), Music Powers I-Media  who has worked with politician Jim Doyle, who is the Governor to the State of Wisconsin, Grammy Award Winner’s Alderman Willie Wade, Alvin Speights and CEO of Music Powers I-Media C. Cirocco Jones; Sean “P Diddy” Combs, DJ Kid Capi and Capone, Dougie E. Fresh, T.I., Chris Brown, Outkast, Keyshia Cole and Lil Jon.   Rap Artist A.G. who’s single, “We Fly” featuring Bizzy Bone of Bone, Thugz and Harmony that charted the Top Hot Billboard Single Sales Charts. Who is soon to release  collaborations with LeToya Luckett, “Can You Be My Lover,”
Sonya’s repertoire is extensive and unfinished. Working with many big name celebrities and executives, Sonya is the name most requested to successfully launch their new projects and is responsible for directing and implementing valued assets of key industry figures.

Currently, Rite 1 has developed affiliations with  producer Chemist, who has worked with the famous Studio 7303 and Vince Young studio located in Houston,Texas and credits with the likes of P. Diddy, Busta Rhymes, Erykah Badu, Destiny's Child, Paul Wall, Camillionaire and Manny Fresh. Other producer  Aaron Freedom Lyles, who has worked with Usher, Angie Stone and Toni Braxton. Other affiliations are with Uplifted Awareness, Management Firm and BMI, and Universal.

Ms. Pru maintains acute business acumen and as a result, attracts business-minded counterparts. Sonya continues to increase demanded services, without compromising the quality of her work. Future endeavors include consulting, fund-raisers, concert promotions, the launching of a record label and the continuation of what she calls the industry’s business. Sonya is an exemplary person and mentor for anyone considering a career in business. Due to her diverse atmospheres of discovery, Sonya functions on any level, handles the most challenging projects and produces the most outstanding results.

Contact: contact@rite1.com

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Artist Consultation and Developing firm that provides a wide variety of services that help our clients improve their efficiency and profitability.
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Page Updated Last on: Aug 16, 2009



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