Israeli Diamond :Shemesh Diamonds: Using the Internet as a Powerful Tool for Selling Diamonds

Aug. 10, 2009 - PRLog -- Effi Lax is a second generation diamond merchant and is proud of his diamond company – Shemesh Diamonds Ltd. The company was established in 1961 by his late father David. At the time the company had a diamond production factory in Beit Shemesh but it subsequently closed down.



Today, Shemesh Diamonds Ltd deals strictly with selling diamonds, mostly Princess cut diamonds starting from 20 points and round cut diamonds from 30 points. Most diamonds come with gemological certificates from the GIA, HRD and IGI.



Effi Lax states: "All of the trade is conducted in Israel. Most of the customers are from the Far East, the United States and England. As a rule, our Far East customers prefer small, high-quality stones such as Excellent. The United States focuses on bigger but less expensive diamonds.”



Lax explains that a significant portion of the trade is performed through the Internet. "Many buyers contact us through our website. The website is designed for B2B purposes but also for B2C. We sell to jewelers and individuals as well."



He adds: "We feature an advanced system for sorting diamonds according to their attributes. The diamonds come with a GIA certificate. Customers can also order merchandise that does not appear on the website. Additionally, we offer a 24/7 Live Chat service and an around the clock 1-800 number. We are at our customers' disposal 24/7."



The company’s website plays an important role in the promotion of sales and therefore Lax makes sure it is constantly upgraded:. "The service we offer through the site is fast and efficient. Delivery to most destinations is free. Additionally, we accept all credit cards on the site and the interface is very user friendly."

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The Israeli Diamond Industry organizations
Behind the Israeli Diamond Industry are a group of vital and dynamic institutions. Each one is responsible for a different aspect of the industry’s activities.