Ambarish Mitra redefines SCIENCE of Social Media

Aug. 3, 2009 - PRLog -- Ambarish Mitra has developed strategy for several online business models from portals, etails, travel and insurance. In a recent paper SCIENCE Model of Social Media Strategy he explains how any online business model could adapt the SCIENCE  model and intitiate a social media stategy.

SCIENCE is coined from words Search, Communicate, Influence, Engage, Novelty, Content and Establish.

Ambarish's view is that if any business follows the sequence of this model, they should be able to define a high level strategy for their business. He also explains different types of engagement strategies a brand could have.

"1) Mavens - Brands which are actively engage in 7 or more channels. Brands like Starbucks and Dell fall into this category. They don’t just engage actively, but its part of their core marketing strategy and their participation positively impacts their bottom line.

2) Butterflies - These are brands which flutter around 7 or more channels, but are not as active as the Mavens. Brands like American Express fall is this category and social media is not 100% mainstream for them.

3) Selectives - These brands engage is six or fewer channels but have above average engagement. Brands like H&M and Philips fall into this category. Very few resources are dedicated to social media for these brands.

4) Wallflowers - These brands have six or few channels of lower than average engagement. McDonalds falls into this category where they are just dipping their toes is social media waters"

The details of the paper is published in the link below.
http://www.insurance20.co.uk/social-media/science-model-o...

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Social Media Company is a social media strategy consulting firm. Its helps startups and big brand businesses manage their social media strategy and create awarness of social media in their marketing mix