How to Improving Conversion Rates

July 29, 2009 - PRLog -- This is the rate at which the visitors to your website take a desired action. This action varies from site to site. It may include sale of products, membership registrations, software downloads and anything beyond simple browsing. Your site is getting all the traffic and still the conversion rates are disappointing. What must be the problem?
Load time
Have you ever thought that those few seconds you waited for a site to load made you impatiently hit the back button? Then why wouldn’t any visitor do the same?
It’s a fact that 45% of the surfers use dial up connection. While the site can load up quickly in a high speed connection, the results can be shocking in a 56 k connection. Even a fast site takes 80 sec to load in a 56k. If your site has this problem the hits are worthless. A page should load no slower than 25 sec in a 56k.The best way to determine the load time of your site is to actually use a 56 k connection and see. You will be able to see for yourself what loads quickly and what takes time. This will let you isolate elements in need of optimising. Server statistics and diagnostic programs can be used to test load times. Make sure you test your home page and every internal page.
How do you accelerate the performance of your site?
   Limit the number and size of the graphics used in your site.
If large tables are used break them into smaller modules.
   If the multimedia flashes, explodes spins or blinks, consider dumping it. It is worth 45% of the audience
   Scrutinize the size of the page. Large pages with a lot of codes load slowly.
If you follow these tips, conversion rates are getting higher for sure and you are definitely ahead of the game.
Effective content
You must have passion for the product and service you are providing. A lack of belief in your product will result in weak content and poor conversion rates. The tone of your site should reflect your confidence in the content. To effectively convert prospects, every entry page of your site must tell visitors,
•   What you exactly offer, in the first sentence. It is the first few seconds that get their attention. The opening sentence should read something like “at xyz, we offer quality tools at wholesale prices”
•   How they will benefit from doing business with you. Put your offers out there like” low prices, free shipping!”
•   Demand their action. At the end of the content mention “click here to order” or “click here to order with free shipping” this is a superior demand. Make it as easy as possible to take the requested action.
   If you are offering quality, make sure the tone of the site reflects the fact.

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This article posted by:- http://www.icreativemind.com

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