Timberland releases video introducing new Earthkeeper Heroes: Mark Shearer & Nick Gardner

July 27, 2009 - PRLog -- Discouraged that saving the environment is about as likely as Amy Winehouse singing at the Queen of England’s annual birthday celebration?  Bummed out that there are more people waiting in line for Krispy Kremes at Harrods than are taking action to avert eco-disaster? Down in the dumps that the news about the green movement is about as riveting as watching the changing of the guard?   Well, if you’ve got a couple of minutes, Timberland invites you to check out a video vignette about Earthkeeper Heroes Mark Shearer and Nick Gardner. It’s bound to restore your faith that the green movement is alive and well in London!

http://www.youtube.com/watch?v=0tgZfJ1gw7w



Mark and Nick are emerging change agents of Generation Y who have started Project Dirt (http://www.projectdirt.com), an interactive “ecommunity” in London. They’ve set out to show the world that there’s plenty to be optimistic about in the grass-roots environmental change arena.  This video is part of a series of Earthkeeper Hero short films created by Timberland to inspire people everywhere to join the global march to sustainability by getting involved with real-world environmental heroes at http://www.changents.com/earthkeepers.

Timberland joined forces with Changents.com to develop Earthkeeper Heroes, a program to enable environmental change that is led bottom-up by passionate individuals, their solutions, and their actions.  In its second year, Timberland Earthkeeper Heroes combines the amazing, ongoing stories of a new breed of environmental heroes on the "front lines" with a cutting edge social media experience.  The result is a global platform where people around the world can directly interact with and help this generation’s most exciting agents of environmental change, creating an engine that "breaks" these exciting up-and-comers onto the global environmental scene.

About Timberland

Timberland  is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland® products are sold worldwide through leading department and speciality stores as well as Timberland® retail stores. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.  To learn more about Timberland, please visit www.timberland.com.  To learn more about Earthkeepers, please visit www.earthkeeper.com.

About Changents

Changents (www.changents.com) connects exciting people who are changing the world - Change Agents - with the people who help them. The Changents social media platform empowers agents of change with storytelling and fan-building tools that enable them to be discovered and supported by “Backers” whose actions - big and small - contribute to their Change Agent's success story. Since launching in June 2008, Changents has helped Change Agents all over the world generate hundreds of thousands of story views and team-up with supporters to address a full range of social and environmental issues.

About Project Dirt

Project Dirt’s a green networking site comprising real people undertaking real environmental projects. Established in April 2008, the platform allows different community projects to communicate, collaborate and share best practice. It also enables the public to engage with and learn from real life green projects being undertaken near them.

Project Dirt is regarded as the most prominent green networking platform in south London, with over 120 projects and 1,150 members. Coupled with the recent funding of projects by Timberland and ongoing work with the public/private sectors, Project Dirt is increasingly becoming the city’s environmental hub. A place where community groups, businesses and the government can come together and collaborate on green issues in a practical and tangible way.

Contact:                                                                                                            
Nicole Anderson                          
nicole@changents.com
(480) 220-0820

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Changents (www.changents.com) connects exciting people who are changing the world - Change Agents - with the people who help them. The Changents social media platform empowers agents of change with storytelling and fan-building tools that enable them to be discovered and supported by “Backers” whose actions - big and small - contribute to their Change Agent's success story. Since launching in June 2008, Changents has helped Change Agents all over the world generate hundreds of thousands of story views and team-up with supporters to address a full range of social and environmental issues.