Use The Power Of The Internet To Grow Your Network Marketing Business

June 29, 2009 - PRLog -- Imagine if you had a book about, say, preventing most major diseases before they start by making a few simple changes in your diet, or something like that, and it became a #1 best seller on the New York Times list, which is read by over 1 million people everyday and over 1.4 million people on Sundays. Wouldn't that take your business to a whole new level?

Or if you had your own radio talk show, or always being in the News each night would that help your business grow?

Well you do have your own Radio Talk Show, do have your own Newspaper, it's the Internet!

Say you were interviewed on the Oprah Winfrey show, which averages about 8 million viewers per airing, about how more and more people are leaving the traditional 9-5 rat race and are instead making the commute from the bedroom to their computer for their main source of income.

Or what if you had a regular column in a popular home based business magazine, or maybe even your own radio show, where you gave people tips and techniques on how to work from home. Do you think that you'd ever have to prospect another waitress again? Do you think you'd ever have to make another cold call?

Do you think you'd still have a problem with respect and credibility or getting people to take you seriously? I don't need to tell you that best selling authors or people who appear on popular TV or radio shows have tremendous power and influence. All they have to do is put their name on something and it sells like hotcakes.

Being a recognized expert makes you sought-after and highly desirable to your target audience. And it gives you the power to recommend anything to your prospects and have them scramble to buy it! This is the power that teaching gives you.

If you haven't begun taking your business online yet you should. The internet has made this power available to anyone for free. And I do mean anyone. Now even the most inexperienced newbie on the tightest shoe-string budget can implement large-scale marketing techniques that used to cost thousands of dollars - techniques that were basically "off limits" to the average person 10-20 years ago.

By the way, this is the reason you've been taught to use one-to-one marketing to build your business. It's supposedly easier and because the "little guy" can't do marketing like the "big boys" can. Neither of which is true.

This is why the internet has changed the rules of how sales and marketing are done forever. It's essentially created Mass Communication 2.0 by allowing anyone to be their own publisher or have their own TV show overnight. When you cut through all the noise and confusion, all these internet marketing and traffic generation methods are just different ways to distribute (ie - publish) your information.

Having a blog (Wordpress, Blogger) is similar to having your ow regular column in a newspaper or magazine, except it's free and you don't have to meet any editor's requirements. Your articles or posts can be as long or as short as you want.

You can post them whenever you want and as often or as little as you want. Social networking sites (Myspace, Facebook, Twitter - also a "microblog") are just like participating in a real networking club that gets together every Saturday for breakfast. Except here the networking takes place 24/7, 365 days a year.

Plus, your "sphere of influence" isn't limited to a meager 20-30 mile radius around the area you live. It's global. And it's free. And you never have to leave your house. Social bookmarking sites (Digg, Delicious, StumpleUpon) are pretty unique to the online world but they could be compared to something like a library catalog, a directory of resources or a rolodex.

They're basically ways of sorting information on the internet, which in and of itself IS a form of information. And when you're the one who's doing the sorting for other people (it's kindergarten-simple), it can be a very powerful way to position yourself as a valuable, go-to resource for your customers.

However, just like the rest of the internet, these types of sites are infinitely more powerful and useful to marketers like us than their "offline equivalents" because they're interactive and are constantly changing based on what's popular. Plus, they're free. Video sharing sites (YouTube, Metacafe) are of course like having your very own television station, the ultimate form of mass communication because it combines the power of visual and audio. And just like having a blog, it's totally up to you when you want to broadcast your message, how often you want to do them, and how long or short you want them to be. Oh, and it's free.

Pay-per-click ads (Google, Yahoo, MSN) are like newspaper classifieds on steroids. Podcasting is like having your own radio show. Ebooks are of course like books (except without the cost of printing and distribution).

There are thousands of other sites, marketing methods and tools on the internet, but the purpose of all of them is to get people to an opt in box (which can be on your blog or website), a sales letter, a landing page, a squeeze page, a reverse squeeze page, whatever the heck you want to call it's some place where they can give you their email address. This way you can. Give them more information! Collecting a list of email addresses and using an autoresponder to stay in touch with them is like having your own physical newsletter that gets sent out to your raving fans in the mail-perhaps the ultimate and most proven way to continually teach people (aka - make them want to buy from you without even asking for their money).

Again, the internet makes it free, or next to nothing. Depending on how many pages you have, the type of paper you use, postage, etc, sending a single newsletter issue out to 10,000 people can cost you in the neighborhood of $5,000 or more. On the internet: A good autoresponder will usually cost you anywhere from $19- 39/mo. And your emails can be as short or as long as you want.

Plus, just like with many of these internet methods, the results are nearly instantaneous. So, to break the principle of "teaching sells" down into a more practical, actionable formula that you can begin incorporating into your business right now.

So, to break the principle of "teaching sells" down into a more practical, actionable formula that you can begin incorporating into your business right now! Your job is to become a producer and distributor of Information . You're not in the network marketing business, you're in the information business.

An internet business should treated just like a regular brick and mortar business. First you do research on your product or service. Then you study online marketing. Give yourself some time to be educated on our great industry.

Visit Renegade University to improve your network marketing skills: http://fosorio.renegadeuniversity.com/ru4

Frank Osorio

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Renegade University is a online school where networkers become professional marketers. We teach you the marketing skills that you need to have in order to grow your business and succeed.