CollegeHumor.com Graduates to Mobile

Airborne Mobile brings comedy giant’s videos to the small screen.
 
June 22, 2009 - PRLog -- Airborne Mobile Inc., a leading full-service mobile media company, today announced the mobile launch of CollegeHumor.com, a partnership that brings classic co-ed comedy to humor-hungry mobile users. CollegeHumor.com, an operating business of IAC [NASDAQ- IACI], has emerged as an icon and indicator of today’s young adult culture, with an endless supply of parody and addictive silliness that satiates freshmen and alumni alike. Adapted specifically for the mobile phone, the CollegeHumor mobile video channel will provide heaps of handheld humor.

From the number one comedy site on the internet, CollegeHumor mobile video offers hilarious original programming and features that will keep fans glued to their phones. The mobile video channel includes CollegeHumor.com favorites “Hardly Working” and CHTV originals amongst the core programming, translated into engaging mobile episodes. “Hardly Working” is the flagship online category that reveals the hanky-panky that takes place at CollegeHumor headquarters, recently spun off into MTV’s weekly 30-minute “The CollegeHumor Show,” where millions of viewers have tuned in to watch extended behind-the-scenes antics.

CHTV, CollegeHumor’s sketch comedy web-series, includes original comedy shorts and plenty of film and television parodies. CHTV also produces “Stella” comedy troupe alumni Michael Showalter’s “Showalter” – a Charlie Rose-like spoof talk show with Hollywood A-Listers like Paul Rudd and “Superbad” star Michael Cera.  

“Introducing CollegeHumor’s original video content to the mobile space is the next step in growing its comedy empire, which has already seen incredible success online, in print and on TV,” said Andy Nulman, President and CMO of Airborne Mobile. “We’re thrilled to be bringing CollegeHumor’s irreverent humor to mobile users across North America, and excited to see it develop a massive mobile following.”

“By bringing CollegeHumor video to mobile, we’re facilitating instant, accessible comedy consumption that will appeal greatly to our tech-savvy fan base,” said Josh Abramson, President of CollegeHumor. “Airborne Mobile’s expertise in bringing stimulating and entertaining content to mobile users is unmatched, and we are incredibly excited to be working with them.”

The CollegeHumor mobile video channel will be rolling out on major North American carriers this summer.



About Airborne Mobile Inc.
For over a decade, Airborne Mobile has blazed a distinctive trail, helping to pioneer, build and establish the burgeoning mobile media space by conceiving, creating and distributing best-of-breed mobile programs. Whether it’s messaging, graphics, video, ringtones, ringback tones, full-track downloads or supporting websites, the company is driven by market objectives and product originality, and infuses the appropriate technology to ensure their delivery. Ever since its debut, Airborne has been renowned as the “go-to” mobile company by well-known consumer brands like Family Guy™, American Dad™, King of the Hill™, FHM™, NHL™, SPEED TV™, Food Network™, Taco Bell™ and Marc Ecko Enterprises™ to reach the palms and pockets of their customers; by major wireless carriers for innovative products, merchandising and help with new initiative launches; and by promotional partners like ad agencies and retailers to deliver their messages via a most unique media channel. Airborne’s distribution network is vast, partnering with every major wireless carrier in North America, as well as being well-established in the world of off-deck distribution. Airborne can further be explored by visiting www.airbornemobile.com.

About CollegeHumor.com
CollegeHumor.com was founded in a dorm room in 1999 as an online depository for all of the content that floats around collegiate computer networks. The site has since grown into a daily updated source of original web content and now boasts a loyal following of over 6 million unique readers a month and more than 30 million monthly video views. With major blue chip companies such as Ford, Universal Pictures and Procter & Gamble now advertising on the site, the release of Penguin Books' The CollegeHumor Guide to College and Faking It…How to Seem Like a Better Person Without Actually Improving Yourself," and a movie with Paramount in the works, CollegeHumor has quickly emerged as an icon of today's young adult culture. CollegeHumor is an operating business of IAC .
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