Interweave Gives a Facelift to the Popular KnittingDaily.com Website for Knitters

June 17, 2009 - PRLog -- Loveland, Colo. - Interweave today officially unveiled the new KnittingDaily.com (http://www.knittingdaily.com) with a new platform, a richer multimedia library, more integrated content, and an improved “look and feel” that echoes the design aesthetic knitters have come to expect from Interweave’s distinctive magazines and books.

Launched in June 2007, KnittingDaily.com has grown to become one of the most popular knitting destinations on the Internet.

“It’s been two years and it was time to put on a fresh coat of paint and make a good thing even better,” says Knitting Daily editor Sandi Wiseheart.

One of the biggest changes to the site is the instant access to the vast Interweave Knits and Knitscene libraries of hundreds of free knitting patterns—with search and find capabilities for photos and pattern information from current and back issues—plus links to purchasing many of the patterns from sold-out back issues in the Interweave pattern store (http://www.InterweaveStore.com).  

In addition, the new KnittingDaily.com will now integrate more content from Knitting Daily TV on public television, including select free knitting video clips from the show. The free knitting patterns from the first two seasons of Knitting Daily TV will be available for download on KnittingDaily.com, eliminating the extra step of readers navigating to the television program’s website.

“We have designed and organized the new website with the users in mind and we hope that they will find it even easier to navigate as their daily source for ideas and inspiration,” says Wiseheart.

The site will continue to offer social networking features such as message boards and forums but will launch new functions such as enabling knitters to share, rate, review, and download content from the site, as well as upload their own project photos and original how-to videos through expanded reader images and video galleries. Knitting technique tips and knitting videos will continue to be added to an ever-growing section.

The KnittingDaily.com site will continue to evolve throughout 2009 with the addition of more blogs and “voices” to the site, such as blogs from the editors of Interweave Knits and Knitscene and from popular Interweave authors and designers. For example, a new blog will launch from New England Knits (Spring 2010) co-authors Cecily Glowik MacDonald and Melissa LaBarre, chronicling their book’s development from manuscript to publication, plus fun finds and resources from the world of knitting in New England.

While many of the site’s features will be enhanced, KnittingDaily.com will continue to offer readers their favorite features without change, such as a new free knitting pattern each week and the daily e-newsletters that knitters look forward to each day highlighting blog posts with a sprinkling of product and event news.

KnittingDaily.com will continue to be promoted across all Interweave Press publications, Interweave books, Interweave events, and Knitting Daily TV on public television.
Advertisers have unique opportunities to present their products across all the Interweave yarn group brands, leveraging the multimedia platform in creative and new ways.

Websites
http://www.KnittingDaily.com
http://www.Interweave.com

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Interweave, a unit of Aspire Media, is one of the nation’s largest and most respected arts and craft media companies, with businesses in magazine and book publishing, online media, television and video programming, directories, and events.